Soccer Media - Japan

Japan

Highlights

Revenue in the Soccer Media market is projected to reach US$1.14bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 2.93%, resulting in a projected market volume of US$1.32bn by 2029.
In global comparison, most revenue will be generated United Kingdom (US$7.84bn in 2024).
The average revenue per user (ARPU) in the Soccer Media market is projected to amount to US$104.70 in 2024.
In the Soccer Media market, the number of users is expected to amount to 11.9m users by 2029.
User penetration in the Soccer Media market will be at 8.9% in 2024.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Soccer Media Market in Japan has seen slow growth, impacted by various factors such as technological advancements, growing interest in sports, and online convenience in health services.

Customer preferences: With the rise of social media and technology, consumer preferences in the Soccer Media Market have shifted towards accessing information and content on-the-go. This has led to an increase in demand for mobile applications and online streaming services, creating a significant opportunity for the growth of digital media platforms. Additionally, the younger generations strong presence on social media has also driven the need for interactive and engaging content, with an emphasis on visual and video-based content. This trend is expected to continue as the market continues to evolve and adapt to changing consumer behavior.

Trends in the market: In Japan, the Soccer Media Market is experiencing a rise in online streaming services for soccer matches, with platforms like DAZN and Rakuten streaming live games and highlights. Additionally, there is a growing trend of incorporating virtual and augmented reality technologies into sports media, providing viewers with interactive and immersive experiences. This trend is significant as it appeals to younger and tech-savvy audiences, and it has the potential to increase revenue and audience engagement for industry stakeholders. However, it may also lead to a shift away from traditional broadcasting methods, posing challenges for traditional media companies and potentially disrupting the overall soccer media market landscape.

Local special circumstances: In Japan, the Soccer Media market has a unique blend of traditional and modern media outlets. While traditional print media such as newspapers and magazines still hold a strong presence, digital and streaming platforms are quickly gaining popularity. This can be attributed to Japans high internet penetration rate and strong mobile culture. Additionally, the strict regulations surrounding sports broadcasting have limited the availability of live soccer matches on TV, leading to the growth of online streaming options. This unique combination of factors has shaped the Soccer Media market in Japan, setting it apart from other markets in the Sports industry.

Underlying macroeconomic factors: The Soccer Media Market of the Soccer Market within the Sports Market is heavily influenced by macroeconomic factors, such as economic growth, consumer spending, and government policies. In recent years, Japans robust economy and high consumer confidence have contributed to the growth of the Soccer Market and subsequent demand for media coverage. Additionally, government initiatives promoting sports and healthy lifestyles have also played a role in driving the popularity of soccer and its media presence. Furthermore, Japans strong investment in digital technologies has resulted in a highly connected society, providing a fertile ground for the development of innovative media platforms for the Soccer Market.

Data coverage:

The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.

Modeling approach / Market size:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.