Sports

Revenue in the Sports market is projected to reach US$3.57bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 2.43%, resulting in a projected market volume of US$4.02bn by 2029.
In global comparison, most revenue will be generated United States (US$49.76bn in 2024).
The average revenue per user (ARPU) in the Sports market is projected to amount to US$42.60 in 2024.

Definition:

The sports market encompasses various segments related to popular sports such as Soccer, Football, Basketball, Baseball, and Cricket. These segments include media, ticket sales, and merchandise sales, catering to the diverse needs of sports enthusiasts worldwide.

Structure:

Media: This market focuses on revenues generated from broadcasting rights, digital streaming services, advertising, and sponsorships related to sporting events. It encompasses television broadcasting, online streaming platforms, and radio broadcasts dedicated to Soccer, Football, Basketball, Baseball, and Cricket.
Ticket Sales: This part comprises revenues generated from the sale of tickets for live sporting events, including matches, tournaments, and championships in Soccer, Football, Basketball, Baseball, and Cricket. It encompasses sales from both physical ticket outlets and online ticketing platforms.
Merchandise Sales: This market includes revenues derived from the sale of sports-related merchandise such as jerseys, caps, memorabilia, equipment, and accessories associated with Soccer, Football, Basketball, Baseball, and Cricket. It covers sales through retail outlets, online stores, and official team or league merchandise shops.

Additional information:

The market metrics include revenues, users, average revenue per user, and market penetration rates. Revenues are primarily driven by consumer spending on media subscriptions, ticket purchases, and merchandise. Insights into the consumer market also encompass data on specific sports events, teams, and leagues, providing comprehensive analytics for informed decision-making.

Key players in the sports market include major sports leagues, broadcasting networks, sports apparel brands, and retail chains specializing in sports merchandise. For further details on the data presented, refer to the information provided alongside the respective data sets.

Ticket sales from games, such as league games
Revenue from merchandise, such as jerseys
Revenue from media rights, such as TV broadcasting

Revenue from player transfers, such as transfer fees
Tickets sold on the secondary market, such as on eBay
Revenue from licensing or sponsorship, such as from logos

The Sports market in Japan has experienced slow growth, with negligible growth rates. Factors such as high competition and a saturated market have impacted this growth. However, the increased popularity of sports among Japans younger generation and the convenience of online ticket sales have contributed to its growth. Additionally, the ongoing investments in modernizing sports facilities and the development of new sports leagues also play a role in driving growth in this market.

Customer preferences: In Japan, the Sports Market is seeing a rise in demand for high-quality and functional sportswear that caters to specific activities such as running, hiking, and yoga. This reflects the increasing focus on health and wellness among Japanese consumers, as well as the popularity of outdoor activities and fitness trends. Additionally, there is a growing interest in eco-friendly and sustainable products, as sustainability continues to gain prominence in Japanese culture. Brands offering these features are likely to capture the attention of Japanese consumers and have a competitive edge in the market.

Trends in the market: In Japan, the Sports market is currently experiencing a rise in popularity of e-sports. With the rapid advancement of technology, more and more people are turning to online gaming as a form of entertainment and competition. In addition, major sports teams and organizations are investing in e-sports teams and tournaments, recognizing the potential for growth and income in this market. This trend is expected to continue, with the emergence of virtual and augmented reality in gaming, creating a more immersive and interactive experience for players. This has significant implications for industry stakeholders, as the e-Sports market presents new opportunities for revenue generation and brand visibility. It also has potential implications for traditional sports, as it may attract younger audiences away from traditional sports events. Moreover, it highlights the need for the Sports market to adapt to changing technologies and consumer preferences in order to remain competitive.

Local special circumstances: In Japan, the Sports market is heavily influenced by the countrys long-standing culture of traditional sports, such as sumo wrestling and martial arts, which have a strong fan base. Additionally, the countrys geography, with limited land resources for outdoor sports facilities, has led to a strong focus on indoor sports like baseball and basketball. Furthermore, regulations around the gambling industry have affected the development of professional sports leagues, leading to a unique balance between sponsorships and public interest in sports events.

Underlying macroeconomic factors: The Sports Market in Japan is heavily influenced by macroeconomic factors such as economic stability, consumer spending, and government policies. As the third largest economy in the world, Japans economic health plays a crucial role in the growth and success of the Sports market. The countrys strong fiscal policies and investments in infrastructure have supported the development of the market in recent years. Additionally, Japans growing population of health-conscious individuals and increasing interest in sports and fitness activities are fueling the demand for sports-related products and services. Overall, Japans stable economy and favorable business environment create a conducive market for growth and investment in the sports industry.

Data coverage:

The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.