The Soccer Merchandise market in Japan is facing negligible growth due to the impact of COVID-19 on sports events and consumer spending. Despite this, the market is fueled by the popularity of soccer in the country and the convenience of online shopping.
Customer preferences: With the growing popularity of soccer in Japan and the increasing engagement with the sport, there has been a notable shift towards the purchase of unique and personalized soccer merchandise among fans. This trend can be attributed to the cultural value placed on exclusivity and individuality in Japan, as well as the growing influence of social media on consumer behavior. Additionally, the rise in popularity of e-commerce platforms has made it easier for consumers to access and purchase a wide range of soccer merchandise, catering to their diverse preferences and tastes. As a result, there has been a rapid increase in demand for limited edition merchandise, collaborations with popular brands, and customizable products, indicating a growing interest in collecting unique and personalized items within the soccer market.
Trends in the market: In Japan, the Soccer Merchandise Market within the Soccer Market is seeing a growing demand for retro and throwback jerseys. This trend is driven by the popularity of vintage fashion and nostalgia among consumers. It also reflects the enduring appeal of iconic soccer players and teams from the past. This trend is significant because it offers a new revenue stream for retailers and manufacturers, while also appealing to a wider audience of soccer fans. It also has potential implications for stakeholders to focus on creating unique and high-quality retro products in order to stay competitive in the market.
Local special circumstances: In Japan, the Soccer Merchandise market is heavily influenced by the countrys strong soccer culture and passion for the sport. With a deeply ingrained love for their national team, Japanese fans are willing to spend on high-quality, authentic merchandise to show their support. Additionally, the countrys strict copyright laws and strong enforcement contribute to the success of licensed merchandise sales. Furthermore, the popularity of manga and anime in Japan has led to the creation of unique, Japan-exclusive merchandise featuring popular soccer teams, players, and mascots.
Underlying macroeconomic factors: The growth of the Soccer Merchandise Market of the Soccer Market within the Sports Market is largely impacted by macroeconomic factors such as consumer spending, exchange rates, and economic stability. In countries with high levels of consumer spending and a stable economy, the market for soccer merchandise tends to be larger and more profitable. On the other hand, in countries with struggling economies and currency devaluation, demand for these products may decrease. Additionally, fiscal policies such as taxes and tariffs on imports can affect the cost and availability of soccer merchandise, further influencing market performance.
Data coverage:
The data encompasses B2C revenues. Figures are based on merchandise spending. All monetary figures refer to consumer spending on goods in the respective segment, which can be online and offline.Modeling approach / Market size:
Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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