The Basketball Ticket Sales market in Japan has seen slow growth due to various factors such as declining interest in the sport, competition from other forms of entertainment, and the impact of COVID-19 on live events. Nevertheless, increasing online ticket sales and fan engagement are driving some growth.
Customer preferences: As the popularity of basketball continues to grow in Japan, there has been a noticeable increase in demand for digital streaming options for live games. This trend reflects a shift towards digital consumption among younger generations, who prioritize convenience and flexibility. Additionally, the rise of online ticket reselling platforms has disrupted traditional ticketing methods, allowing for easier access to coveted tickets and underscoring the importance of convenience in consumer preferences.
Trends in the market: In Japan, the Basketball Ticket Sales Market is experiencing a surge in digital ticket sales and online ticket purchasing platforms, signaling a shift towards a more convenient and efficient purchasing process for fans. Additionally, there has been a rise in the popularity of basketball games among younger demographics, driving an increase in ticket demand. These trends indicate a growing opportunity for industry stakeholders to tap into the potential of digital sales channels and cater to a new generation of basketball fans in Japan.
Local special circumstances: In Japan, the Basketball Ticket Sales Market is heavily influenced by the countrys strong passion for the sport and its rich basketball culture. The market is also impacted by the countrys aging population and shrinking birth rate, leading to a focus on attracting younger fans and families to games. Similarly, strict regulations surrounding sports gambling limit the potential for online ticket sales, creating a reliance on traditional sales channels. Additionally, the countrys unique geographical layout with many smaller, dense cities plays a role in the demand for local basketball teams and their ticket sales.
Underlying macroeconomic factors:
The growth of the Basketball Ticket Sales Market within the Sports Market is heavily influenced by macroeconomic factors in Japan. The overall economic health of the country, along with global economic trends and fiscal policies, can impact the purchasing power of consumers and ultimately affect ticket sales. With a strong national economy and favorable regulatory environment, Japan is an attractive market for companies looking to invest in the basketball industry. Additionally, the increasing popularity of basketball in Japan, along with a growing young population interested in the sport, creates a promising market for ticket sales.
Data coverage:
The data encompasses B2C revenues. Figures are based on ticket spending. All monetary figures refer to consumer spending on goods in the respective segment, which can be online and offline.Modeling approach / Market size:
Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
