Soccer Media - Ireland

Ireland

Highlights

Revenue in the Soccer Media market is projected to reach US$33.20m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 3.14%, resulting in a projected market volume of US$38.75m by 2029.
In global comparison, most revenue will be generated United Kingdom (US$7.84bn in 2024).
The average revenue per user (ARPU) in the Soccer Media market is projected to amount to US$43.76 in 2024.
In the Soccer Media market, the number of users is expected to amount to 760.2k users by 2029.
User penetration in the Soccer Media market will be at 14.9% in 2024.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Soccer Media Market in Ireland is experiencing slow growth, with factors such as a decline in traditional media outlets and a shift towards digital platforms impacting its growth rate. This trend is influenced by the increasing consumption of online content and the changing preferences of sports fans.

Customer preferences: Social media platforms have become integral in the marketing and promotion of the Soccer Market within the Sports Market in Ireland. With the rise of influencer marketing, brands are leveraging the reach and influence of popular soccer players to connect with younger audiences. This trend is also evident in the growing popularity of social media content produced by soccer clubs and media outlets, as fans increasingly turn to these platforms for behind-the-scenes content and news updates. This shift towards social media as a source of information and entertainment is driven by the desire for immediate and interactive engagement with the sport they love, tapping into the social and digital habits of younger generations.

Trends in the market: In Ireland, there is a shift towards live streaming and digital sports content consumption, as consumers demand more convenient and personalized ways to watch and engage with soccer. With the rise of social media, internet and mobile usage, there is also a rise in the production of user-generated content and fan communities. These trends are expected to continue in the coming years, driving the importance of digital platforms and influencer marketing for industry stakeholders. Additionally, there is a growing demand for enhanced viewing experiences such as virtual and augmented reality, providing potential for new revenue streams and partnerships.

Local special circumstances: In Ireland, the Soccer Media Market is heavily influenced by the countrys strong cultural connection to the sport. This includes a high percentage of passionate soccer fans and a strong tradition of media coverage and commentary. Additionally, Irelands geographic proximity to the United Kingdom allows for easy access to the popular Premier League, giving the market a unique dynamic compared to other European countries. Regulation also plays a role, with the Irish governments support for soccer driving increased media coverage and investment in the market.

Underlying macroeconomic factors: The Soccer Media Market in Ireland is heavily impacted by macroeconomic factors, including the countrys economic health and government fiscal policies. As a small and open economy, Ireland is sensitive to global economic trends and fluctuations. However, the countrys strong economic growth and stability in recent years have significantly boosted consumer spending and overall market demand. Additionally, the Irish governments support for the sports industry, including tax incentives and funding for infrastructure development, has positively influenced the overall performance of the Soccer Market within the Sports Market. Furthermore, Irelands growing population and rising income levels have also contributed to the increasing demand for soccer media and other sports-related products and services.

Data coverage:

The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.

Modeling approach / Market size:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.