Cricket Media - Japan

Japan

Highlights

Revenue in the Cricket Media market is projected to reach US$3.52m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 1.95%, resulting in a projected market volume of US$3.87m by 2029.
In global comparison, most revenue will be generated India (US$1.16bn in 2024).
The average revenue per user (ARPU) in the Cricket Media market is projected to amount to US$1.80 in 2024.
In the Cricket Media market, the number of users is expected to amount to 2.1m users by 2029.
User penetration in the Cricket Media market will be at 1.6% in 2024.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Cricket Media Market within the Sports Market in Japan has seen a declining growth rate due to various factors such as lower consumer interest, limited access to technology, and lack of awareness about online services. Despite this, there is still potential for growth as more people begin to recognize the benefits of digital technology in the world of cricket.

Customer preferences: Consumers in the Cricket Media Market are increasingly looking for convenient and personalized ways to engage with the sport they love. This has led to a growing demand for online streaming services, mobile apps, and social media platforms that offer exclusive content and live coverage of matches. Additionally, the rise of digital channels has opened up opportunities for fan-generated and user-created content, allowing viewers to participate and interact with the game in real-time. These trends are driven by the growing tech-savvy population in Japan and the desire for deeper immersion in the cricket experience.

Trends in the market: In Japan, the Cricket Media Market within the Sports Market is seeing a surge in demand for online streaming services, as digital consumption of sports content continues to rise. This trend is expected to continue, with the increasing popularity of mobile devices and the importance of convenience for consumers. This presents opportunities for industry stakeholders to tap into the digital market and expand their reach beyond traditional broadcasting methods. Additionally, the rise of social media platforms has also led to the emergence of niche cricket media outlets and online communities, providing a platform for fans to engage and consume content in new ways. As the country prepares to host the 2020 Olympics, the significance of digital media in the Sports market cannot be overlooked, as it presents an opportunity to attract a global audience and showcase the countrys sporting culture. However, this trend also brings challenges for traditional broadcasters, who may face declining viewership and ad revenues. As such, it is important for industry stakeholders to adapt their strategies and leverage the potential of digital media to stay competitive in the changing landscape of the Cricket Market.

Local special circumstances: In Japan, the Cricket Media Market is heavily influenced by the countrys unique cultural and regulatory circumstances. Cricket remains a relatively unknown sport in Japan, leading to limited media coverage and a smaller audience compared to other sports. However, with the recent success of the Japanese cricket team, there has been a growing interest in the sport, particularly from younger generations. The countrys strong emphasis on technology and innovative media trends also present potential growth opportunities for the Cricket Media Market. In addition, Japans strict regulations on gambling and sports betting limit the potential revenue that can be generated from the sport, leading to a more conservative approach from media companies.

Underlying macroeconomic factors: The Cricket Media Market of the Cricket Market within the Sports Market is heavily influenced by various macroeconomic factors in Japan. As a leading global economy, the countrys stable economic growth, favorable regulatory environment and investment in sports infrastructure are creating a strong market for cricket media. Additionally, the rising trend of digitalization and the increasing adoption of online streaming services are further driving the demand for cricket media content. The steady growth of the Sports market in Japan, coupled with the countrys nationwide interest in the sport of cricket, is also contributing to the growth of the cricket media market. Furthermore, the countrys strong advertising industry and support for sports sponsorship provide a conducive environment for the development of the cricket media market. These factors are expected to continue driving the growth of the market in the coming years, making Japan a promising market for cricket media.

Data coverage:

The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.

Modeling approach / Market size:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.