Basketball Ticket Sales - Ireland

Ireland

Highlights

Revenue in the Basketball Ticket Sales market is projected to reach US$574.50k in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 0.58%, resulting in a projected market volume of US$591.50k by 2029.
In global comparison, most revenue will be generated United States (US$2.50bn in 2024).
The average revenue per user (ARPU) in the Basketball Ticket Sales market is projected to amount to US$9.84 in 2024.
In the Basketball Ticket Sales market, the number of users is expected to amount to 59.2k users by 2029.
User penetration in the Basketball Ticket Sales market will be at 1.1% in 2024.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Basketball Ticket Sales Market within the Sports Market in Ireland has shown minimal growth, impacted by various factors including the current state of the economy and consumer spending habits. Convenience and increasing awareness of digital options are also contributing to the growth rate.

Customer preferences: As Irelands population continues to diversify, there has been a noticeable increase in the popularity of basketball among younger demographic groups. This has resulted in a growing demand for digital ticketing solutions and online booking options, as well as a preference for mobile-friendly platforms. Furthermore, with the rise of social media and influencer marketing, there has been a shift towards creating unique and memorable fan experiences at basketball games, catering to the preferences of this tech-savvy and social media-driven generation.

Trends in the market: In Ireland, there has been a noticeable increase in online ticket sales for basketball events, reflecting a global shift towards digital ticketing. This trend not only allows fans to purchase tickets conveniently, but also provides valuable data for event organizers to better understand their consumer base. Additionally, there is a growing trend of integrating technology into live matches, such as through interactive fan experiences and virtual replays. These shifts in the basketball ticket sales market highlight the importance of adapting to digital platforms and enhancing the overall fan experience for stakeholders in the industry.

Local special circumstances: In Ireland, the basketball ticket sales market is heavily influenced by traditional sporting events, such as Gaelic football and hurling. This has created a unique market dynamic as basketball competes for attention and resources. Additionally, the countrys small size and limited population compared to larger markets, such as the United States, presents challenges for ticket sales and team profitability. Cultural factors also play a role, as basketball is not as deeply embedded in Irish culture as other sports like football and rugby. However, the rise of talented Irish players in the NBA, such as Steve Nash and Denis Rodman, has sparked a growing interest in basketball and could have a future impact on ticket sales.

Underlying macroeconomic factors: The Basketball Ticket Sales Market in Ireland is heavily impacted by macroeconomic factors such as the countrys overall economic health, consumer confidence, and government fiscal policies. A strong economy and positive consumer sentiment typically lead to higher ticket sales as individuals are more likely to spend on non-essential items such as sporting events. On the other hand, a weak economy and low consumer confidence can result in decreased ticket sales as individuals prioritize their spending on essential goods and services. Government fiscal policies, such as taxation and subsidies, can also impact ticket sales by influencing the disposable income of consumers. Overall, a stable and thriving economy, coupled with favorable fiscal policies, creates a conducive environment for the growth of the Basketball Ticket Sales Market in Ireland.

Data coverage:

The data encompasses B2C revenues. Figures are based on ticket spending. All monetary figures refer to consumer spending on goods in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.