Basketball Merchandise - Ireland

Ireland

Highlights

Revenue in the Basketball Merchandise market is projected to reach US$258.20k in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 1.36%, resulting in a projected market volume of US$276.30k by 2029.
In global comparison, most revenue will be generated United States (US$1.11bn in 2024).
The average revenue per user (ARPU) in the Basketball Merchandise market is projected to amount to US$4.23 in 2024.
In the Basketball Merchandise market, the number of users is expected to amount to 20.4k users by 2029.
User penetration in the Basketball Merchandise market will be at 1.2% in 2024.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Basketball Merchandise Market in Ireland has witnessed a slow growth rate due to factors such as saturation in the market, limited consumer spending, and lack of innovation in product offerings. However, increasing interest in basketball and sports merchandising may lead to potential growth opportunities in the future.

Customer preferences: With the growing popularity of basketball in Ireland, there has been a noticeable increase in demand for personalized and customizable basketball merchandise. This trend is primarily driven by the younger demographic, who value unique and one-of-a-kind products that align with their personal interests and style. This shift towards personalization also reflects a larger cultural preference for individualization and self-expression. Additionally, the rise of online shopping and e-commerce platforms has made it easier for consumers to discover and purchase a wide range of basketball merchandise, further contributing to the markets growth.

Trends in the market: In Ireland, the Basketball Merchandise Market is experiencing a significant rise in online sales, as more consumers turn to e-commerce platforms for convenience and wider product availability. The Basketball Market within the Sports Market is also seeing a surge in licensed merchandise, with a growing demand for branded jerseys and team gear. These trends are driven by the increasing popularity of basketball in Ireland and the opportunities for businesses to tap into the growing fan base. Over the next few years, we can expect to see continued growth in online sales and licensed merchandise, as well as the emergence of unique collaborations and limited edition releases to cater to the demand for exclusive products. This trend presents opportunities for industry stakeholders to expand their digital presence and differentiate their offerings to cater to the diverse needs and preferences of basketball fans in Ireland.

Local special circumstances: In Ireland, the Basketball Merchandise Market is heavily influenced by the countrys strong basketball culture, with the local community being passionate about the sport. As a small island nation, Ireland also has a limited market compared to larger countries, leading to a higher demand for niche and exclusive basketball merchandise. Additionally, the countrys strict regulations on sports betting and advertising have created a unique landscape for basketball merchandising, with brands needing to be creative in their marketing strategies. All these factors contribute to the dynamic and thriving market for basketball merchandise in Ireland.

Underlying macroeconomic factors: The Irish basketball merchandise market is heavily influenced by macroeconomic factors such as consumer spending, economic growth, and government policies. With a stable and prosperous national economy, the demand for basketball merchandise is expected to continue to grow. Moreover, the consistent investment in sports infrastructure and the popularity of basketball as a sport in Ireland are also contributing to the market’s growth. Additionally, the rising disposable income and increasing interest in sports among the younger population are further fueling the demand for basketball merchandise in the country.

Data coverage:

The data encompasses B2C revenues. Figures are based on merchandise spending. All monetary figures refer to consumer spending on goods in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.