Baseball Media - Ireland

Ireland

Highlights

Revenue in the Baseball Media market is projected to reach US$644.80k in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 4.15%, resulting in a projected market volume of US$790.10k by 2029.
In global comparison, most revenue will be generated United States (US$5.84bn in 2024).
The average revenue per user (ARPU) in the Baseball Media market is projected to amount to US$1.94 in 2024.
In the Baseball Media market, the number of users is expected to amount to 427.0k users by 2029.
User penetration in the Baseball Media market will be at 6.5% in 2024.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Baseball Media Market in Ireland has seen slow growth in recent years due to factors like limited access to digital technologies and low awareness of online sports services among consumers.

Customer preferences: As viewership of traditional TV declines and streaming services gain popularity, the Irish baseball media market has seen a rise in demand for online streaming and mobile viewing options. Additionally, with the increasing popularity of social media platforms, sports networks are leveraging these platforms to reach a wider audience and engage fans with interactive content. Furthermore, the younger demographic in Ireland is showing a preference for shorter, condensed highlight packages instead of watching full games, prompting networks to adapt their coverage accordingly. This shift towards digital consumption is driven by the convenience and immediacy it provides, catering to the changing lifestyle and preferences of modern consumers.

Trends in the market: In Ireland, there is a noticeable shift towards live streaming and digital distribution of baseball games, as evidenced by the success of platforms like MLB.tv and streaming services offered by local networks. This trend is expected to continue, driven by the increasing demand for convenience and the growing prevalence of online media consumption. This trend also poses potential implications for traditional broadcast networks and cable providers, who may need to adapt their strategies in order to stay relevant in this changing landscape. In terms of the Baseball Market within the Sports Market, this trend could lead to an increase in viewership and engagement with the sport, particularly among younger demographics, as well as potential opportunities for partnerships and collaborations between baseball organizations and digital media companies. Overall, the digitalization of the baseball media market in Ireland is likely to have a significant impact on industry stakeholders, and it will be crucial for them to stay ahead of the curve to capitalize on the emerging opportunities.

Local special circumstances: In Ireland, the Baseball Media Market is heavily influenced by the popularity of traditional sports like hurling and Gaelic football. This presents a unique challenge for Baseball, as it must compete for attention and resources in a crowded Sports market. Additionally, the smaller population and lack of professional Baseball teams in Ireland may limit the potential for growth in the Baseball Media Market. On the other hand, Irelands strong infrastructure and widespread internet access create opportunities for online streaming and digital media strategies to reach a broader audience. Furthermore, Irelands strong cultural ties to the United States, where Baseball is a beloved sport, may present opportunities for cross-border partnerships and collaborations.

Underlying macroeconomic factors: The Baseball Media Market in Ireland is strongly influenced by macroeconomic factors such as consumer spending, advertising trends, and media consumption habits. As a small but heavily developed economy with a strong digital infrastructure, Ireland has become an attractive market for media companies seeking to expand their reach. Increased investment in digital media and technology, coupled with a growing consumer base, has helped boost the growth of the Baseball Market within the Sports Market. Additionally, the countrys stable economic environment and government support for sports and entertainment have contributed to a thriving and competitive media market in Ireland.

Data coverage:

The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.

Modeling approach / Market size:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.