The American Football market in Hong Kong has shown minimal growth, influenced by factors such as limited media coverage, low merchandise demand, and limited ticket sales. Despite a growing interest in sports, lack of awareness and limited resources impact the markets growth rate.
Customer preferences: As the American Football Market within the Sports Market continues to evolve, there is a growing demand for technology-driven training and performance tracking solutions. This trend is fueled by the desire for real-time feedback and data-driven analysis, which can help players and coaches make more informed decisions. Additionally, with the rise of virtual and hybrid events, fans are increasingly looking for immersive and interactive experiences to engage with their favorite teams and players, highlighting the importance of incorporating technology into the overall sports experience.
Trends in the market: In Hong Kong, there has been a recent surge in the popularity of flag football, a non-contact version of American football. This trend is largely driven by a growing interest in fitness and a desire for a safer alternative to traditional football. In the US, there has been an increase in the use of technology in football, with teams utilizing virtual reality training and analytics to improve player performance and injury prevention. These trends are significant as they highlight a growing demand for safer and more efficient training methods in the American football market. This could potentially lead to increased market competition and investment in technology by industry stakeholders. Additionally, the rise of flag football in Hong Kong could also open up new opportunities for the American football market to expand and tap into a new consumer base.
Local special circumstances: In Hong Kong, the American Football market is relatively small due to the sports low popularity. However, efforts are being made to expand the market, such as the establishment of the Hong Kong American Football Association and the hosting of international tournaments. On the other hand, in the United States, American football is deeply ingrained in the culture and is a multi-billion dollar industry. The high demand for live sports events and the popularity of fantasy football have contributed to its success. Moreover, the dominance of the National Football League (NFL) and its strict regulations have shaped the market dynamics of this thriving industry.
Underlying macroeconomic factors: The American Football Market within the Sports Market is heavily influenced by macroeconomic factors such as consumer spending power, government initiatives, and overall economic stability. In Hong Kong, factors such as a growing middle class and increased disposable income have contributed to the rise of interest in American football, with fans investing in merchandise, game tickets, and other related products and services. In the US, favorable fiscal policies and investments in sports infrastructure have led to a lucrative American football market, with high revenues from broadcast rights, sponsorships, and merchandise sales. Additionally, global economic trends such as the rise of digital media and the growing popularity of sports leagues worldwide also play a significant role in shaping the American football market.
Data coverage:
The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.Modeling approach / Market size:
Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
