American Football Merchandise - Western Africa

Western Africa

Highlights

Revenue in the American Football Merchandise market is projected to reach US$2.49m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 7.22%, resulting in a projected market volume of US$3.53m by 2029.
In global comparison, most revenue will be generated United States (US$6.77bn in 2024).
The average revenue per user (ARPU) in the American Football Merchandise market is projected to amount to US$8.05 in 2024.
In the American Football Merchandise market, the number of users is expected to amount to 434.6k users by 2029.
User penetration in the American Football Merchandise market will be at 0.1% in 2024.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The American Football merchandise market in Western Africa is experiencing subdued growth, influenced by factors such as limited consumer awareness and availability of online services. Despite this, the market continues to expand, driven by enthusiasts love for the sport and increasing popularity of American Football in the region.

Customer preferences: The American Football Merchandise Market has seen a rise in demand for sustainable and ethically sourced products. This shift in consumer preferences can be attributed to the growing awareness of environmental and social issues. Buyers are now prioritizing products made from recycled materials and supporting brands with fair labor practices. In addition, the popularity of athleisure has also influenced the market, with consumers looking for comfortable and functional attire that can be easily transitioned from the field to everyday wear.

Trends in the market: In the American Football Merchandise Market, there is a current trend of incorporating more sustainable and eco-friendly materials into product designs. This trend is in response to growing consumer demand for environmentally responsible and ethical products. To meet this demand, companies are increasingly using recycled materials, organic fabrics, and implementing eco-friendly manufacturing processes. This trajectory is significant as it not only appeals to conscious consumers but also reduces the industrys environmental impact. Furthermore, these trends have potential implications for industry stakeholders such as increased competition, collaborations with sustainability-focused companies, and long-term sustainability strategies.

Local special circumstances: In Western Africa, the American Football Merchandise Market has not yet gained widespread popularity due to the dominance of soccer in the region. However, with the popularity of the NFL among African American communities in the US, there is potential for growth in this market in the future. In America, football merchandise sales are driven by the passionate fan base and the influence of celebrities and athletes. In Western Africa, cultural factors such as tribal affiliations and traditional sports like wrestling and track and field also play a role in consumer preferences. Additionally, the regions limited infrastructure and internet penetration may hinder the popularity of online merchandise sales, making physical stores a more viable option for sales in this market.

Underlying macroeconomic factors: The American Football Merchandise Market within the Sports Market is largely affected by macroeconomic factors such as the overall health of the economy, consumer spending habits, and government policies. In countries with stable economies and high consumer confidence, the market experiences growth as consumers are more willing to spend on non-essential items such as merchandise. Fiscal policies such as tax incentives and subsidies can also play a significant role in stimulating market growth. Additionally, global economic trends and fluctuations in exchange rates can impact import and export activities, which in turn affects the availability and pricing of merchandise in the market.

Data coverage:

The data encompasses B2C revenues. Figures are based on merchandise spending. All monetary figures refer to consumer spending on goods in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.