Soccer Media - Western Africa

Western Africa

Highlights

Revenue in the Soccer Media market is projected to reach US$47.66m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 3.74%, resulting in a projected market volume of US$57.25m by 2029.
In global comparison, most revenue will be generated United Kingdom (US$7.84bn in 2024).
The average revenue per user (ARPU) in the Soccer Media market is projected to amount to US$6.38 in 2024.
In the Soccer Media market, the number of users is expected to amount to 8.3m users by 2029.
User penetration in the Soccer Media market will be at 1.8% in 2024.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Soccer Media market in Western Africa has seen steady growth, impacted by factors such as the adoption of digital platforms, increasing sports awareness, and convenience of online services. Despite minimal growth rate, the market is poised for further expansion.

Customer preferences: As soccer continues to gain popularity in Western Africa, it is no surprise that the demand for soccer media is also increasing. However, there has been a noticeable shift in consumer preferences towards online streaming and social media platforms for accessing live matches and highlights. This trend is largely driven by the younger generation who are more tech-savvy and prefer the convenience of digital platforms. Additionally, there has also been a rise in demand for personalized content tailored to specific teams or players, highlighting the growing emphasis on individualization in the soccer media market.

Trends in the market: In Western Africa, the Soccer Media Market is seeing a surge in digital streaming services, with more and more fans turning to online platforms to consume soccer content. This trend is expected to continue in the next few years, as internet accessibility and smartphone usage increase in the region. This shift towards digital media has significant implications for industry stakeholders, as it presents new opportunities for direct-to-consumer models and targeted advertising. However, it also poses challenges for traditional broadcasters and cable providers, who may struggle to compete in the digital space. Additionally, with the rise of social media and influencer marketing, there is potential for the creation of new revenue streams and partnerships between soccer media and popular social media platforms in the region. Overall, the growing trend of digital consumption in Western Africas Soccer Media Market presents a unique and dynamic landscape for industry players to navigate.

Local special circumstances: In Western Africa, the Soccer Media Market is heavily influenced by the high viewership of soccer games, making it a popular platform for media companies to invest in. This can be attributed to the strong passion for soccer in the region, with many countries having their own local leagues and devoted fan bases. Additionally, cultural factors such as communal viewing of games and strong social media usage also play a significant role in the markets dynamics. Local regulations and government support for the sport also contribute to its popularity, as seen with the development of modern stadiums and infrastructure to support the industry. These factors create a unique market environment in Western Africa, making it an attractive location for companies looking to tap into the Soccer Media Market.

Underlying macroeconomic factors: The growth of the Soccer Media Market within the Sports Market is heavily influenced by macroeconomic factors such as the global economic climate, the economic health of Western African countries, fiscal policies and other relevant financial indicators. Countries with strong and stable economies are experiencing higher market growth compared to regions with economic instability. Additionally, the rising popularity of soccer in Western African countries is driving the demand for media coverage, as well as investments in sports infrastructure. Furthermore, the increasing use of digital media and technology is shaping the way soccer is consumed, creating new opportunities for media companies in this market.

Data coverage:

The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.

Modeling approach / Market size:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.