American Football Ticket Sales - Western Africa

Western Africa

Highlights

Revenue in the American Football Ticket Sales market is projected to reach US$1.31m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 8.27%, resulting in a projected market volume of US$1.95m by 2029.
In global comparison, most revenue will be generated United States (US$3.59bn in 2024).
The average revenue per user (ARPU) in the American Football Ticket Sales market is projected to amount to US$46.10 in 2024.
In the American Football Ticket Sales market, the number of users is expected to amount to 30.2k users by 2029.
User penetration in the American Football Ticket Sales market will be at 0.0% in 2024.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The American Football Ticket Sales Market in Western Africa has experienced moderate growth, driven by factors such as increasing interest in the sport, growing fan base, and the convenience of online ticket sales. However, the subdued growth rate can be attributed to economic challenges, limited infrastructure, and competition from other popular sports in the region.

Customer preferences: Consumers in the American Football Ticket Sales Market are showing a preference for contactless ticket purchasing and entry options in light of the COVID-19 pandemic. Additionally, there is a growing demand for online tailgating experiences and virtual game day events. This can be attributed to both the convenience and safety aspects of digital alternatives. Moreover, the shift towards a more digital game day experience may continue even after the pandemic subsides as more consumers become accustomed to and appreciate the flexibility and accessibility of these options.

Trends in the market: In Western Africa, there is a rising demand for American football tickets, driven by the increasing popularity of the sport and the success of local teams. In the American Football Ticket Sales Market, there is a shift towards digital ticketing platforms, providing fans with a more convenient and secure way to purchase tickets. In the US, there is also a trend towards mobile ticketing, allowing fans to access tickets on their smartphones. This trend is expected to continue, as it offers benefits for both consumers and ticketing companies. In the West African market, this trend could lead to greater accessibility for fans and increased revenue for teams and ticket sellers.

Local special circumstances: In Western Africa, the American Football Ticket Sales Market is heavily impacted by the regions economic and governmental challenges. With limited disposable income and a lack of government support and infrastructure for sports, ticket sales struggle to compete with other entertainment options. Additionally, cultural preferences for traditional sports such as soccer and basketball pose a barrier for American footballs popularity. However, with the region experiencing rapid urbanization and a growing middle class, there is potential for growth in the market. Leveraging digitalization, such as mobile ticketing and online promotions, may be key in reaching this emerging demographic and increasing ticket sales.

Underlying macroeconomic factors: The American Football Ticket Sales Market is significantly impacted by macroeconomic factors such as consumer spending and disposable income. A healthy economy and growing middle class in countries like Nigeria, Ghana, and Senegal are driving an increase in disposable income, leading to higher ticket sales. Additionally, the growth of international trade and tourism in these countries has also led to an influx of foreign fans, further boosting market demand. However, fluctuations in exchange rates, trade barriers, and economic instability can significantly affect the affordability of tickets for both domestic and international fans.

Data coverage:

The data encompasses B2C revenues. Figures are based on ticket spending. All monetary figures refer to consumer spending on goods in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.