Basketball Media - Western Africa

Western Africa

Highlights

Revenue in the Basketball Media market is projected to reach US$10.88m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of -6.19%, resulting in a projected market volume of US$7.91m by 2029.
In global comparison, most revenue will be generated United States (US$5.92bn in 2024).
The average revenue per user (ARPU) in the Basketball Media market is projected to amount to US$5.89 in 2024.
In the Basketball Media market, the number of users is expected to amount to 1.9m users by 2029.
User penetration in the Basketball Media market will be at 0.4% in 2024.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Basketball Media Market in Western Africa is slowly growing, impacted by factors such as limited access to technology, lower health awareness, and lack of convenience in online services. This market shows a negligible growth rate, hindered by these challenges.

Customer preferences: In Western Africa, basketball is gaining widespread popularity among young people as a symbol of athleticism and upward mobility. This has led to an increase in the demand for digital media content related to basketball, including live streaming, highlight reels, and behind-the-scenes footage. At the same time, there is a gradual shift towards content that highlights the cultural significance of basketball in the region, showcasing local talents and incorporating traditional music and art in the production. Demographically, there is also a growing interest from female audiences, indicating a potential for the expansion of the womens basketball market in the region. These trends suggest a diversification of consumer preferences and a need for more nuanced and culturally relevant content in the basketball media market of Western Africa.

Trends in the market: In Western Africa, there is a notable increase in the use of social media and digital platforms for both sports news and viewing live games. This trend is driven by the high penetration of mobile devices and improved internet connectivity in the region. Furthermore, there is a growing interest in African basketball players, particularly in the NBA, leading to an increase in coverage and media attention. This presents opportunities for stakeholders in the basketball media market to capitalize on the rising demand for content and expand their reach across the region. It also provides a platform for Western African players to showcase their skills and potentially attract sponsorships, leading to a positive impact on the overall basketball market in the region.

Local special circumstances: In Western Africa, the Basketball Media Market is heavily influenced by the regions strong passion for basketball. This has led to a growing demand for basketball-related content, such as livestreams, podcasts, and articles. Additionally, the geographical spread of the region, with many diverse cultures and languages, has allowed for a variety of localized content to cater to different audiences. The lack of availability of traditional media outlets in some areas has also driven the growth of online platforms for basketball media consumption. Furthermore, the regulatory environment in Western Africa has been supportive of the development of digital media, ensuring that the market continues to thrive.

Underlying macroeconomic factors: The success of the Basketball Media Market within the Sports Market is closely tied to macroeconomic factors such as global economic trends, national economic health, fiscal policies, and financial indicators. Countries with stable economies and favorable fiscal policies tend to have a larger and more lucrative market for basketball media. Furthermore, the growth potential of this market is greatly influenced by the level of investment in sports infrastructure, government support and commitment to sports development, and the overall popularity of basketball in the region. With a growing middle class and increasing urbanization in Western Africa, there is significant potential for growth in the basketball media market.

Data coverage:

The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.

Modeling approach / Market size:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.