American Football Media - Japan

Japan

Highlights

Revenue in the American Football Media market is projected to reach US$6.21m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of -1.32%, resulting in a projected market volume of US$5.82m by 2029.
In global comparison, most revenue will be generated United States (US$15.48bn in 2024).
The average revenue per user (ARPU) in the American Football Media market is projected to amount to US$4.28 in 2024.
In the American Football Media market, the number of users is expected to amount to 1.5m users by 2029.
User penetration in the American Football Media market will be at 1.2% in 2024.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The American Football media market in Japan is experiencing minimal growth due to factors such as cultural differences and lack of understanding of the sport. Despite this, the market is slowly expanding, driven by increasing interest in American sports and the convenience of online streaming services.

Customer preferences: Consumer preferences in the American Football Media Market are shifting towards online streaming and digital content. With the rise of the digital age, consumers are looking for convenient and accessible ways to consume sports media. This trend is influenced by the growing number of cord-cutters and the rise of mobile devices, which allow for on-the-go viewing. Additionally, with the increasing popularity of social media, fans are seeking more immersive and interactive experiences, leading to a demand for personalized and real-time content. This shift towards digital consumption is also driven by the younger demographic, who are more tech-savvy and have a preference for on-demand content.

Trends in the market: In Japan, the American football market has seen a recent surge in popularity, with both participation and fan numbers increasing. This has led to a rise in the demand for American football media, resulting in the launch of new television shows, magazines, and online platforms devoted to the sport. Meanwhile, in the American football media market in the United States, there has been a shift towards digital media, with live streaming and online subscription services becoming more prevalent. This trend has been driven by the increasing number of cord-cutters and the rise of mobile viewing habits, and it is expected to continue to grow in the coming years. Additionally, there has been a noticeable increase in partnerships between media companies and American football leagues, allowing for more comprehensive coverage and access to exclusive content. This trend is significant for industry stakeholders, as it presents new opportunities for revenue generation and fan engagement. However, it also poses challenges for traditional media channels, as they must adapt to stay relevant in the ever-changing landscape of the American football media market. As the market continues to evolve, industry stakeholders must stay ahead of these trends to remain competitive in the growing American football media landscape.

Local special circumstances: In Japan, the American Football Media Market is influenced by the countrys strong traditional values and deep-rooted interest in sports. Despite the popularity of baseball and soccer, American football has gained a dedicated following due to its unique physical intensity and strategic gameplay. This has led to a thriving market for sports media, with major broadcasting networks and streaming platforms vying for exclusive rights. In the United States, however, the American Football Media Market is largely dominated by mainstream networks and online streaming services. The countrys established football culture and strong attachment to professional teams create a highly competitive market where content and coverage are constantly evolving to cater to the demands of fans.

Underlying macroeconomic factors: The American Football Media Market within the Sports Market is influenced by macroeconomic factors such as consumer spending, advertising budgets, and media consumption habits. In Japan, the market is driven by a strong economy, with a growing middle class and high consumer spending on entertainment. In contrast, the American football media market in the US is impacted by economic downturns and changes in advertising budgets. With a strong focus on digital media, the market is also influenced by technological advancements and shifts in media consumption habits, especially among younger demographics. Additionally, trends in fiscal policies and regulations can impact the overall market by affecting advertising budgets and media rights deals.

Data coverage:

The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.

Modeling approach / Market size:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.