American Football Media - Ireland

Ireland

Highlights

Revenue in the American Football Media market is projected to reach US$340.10k in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 0.72%, resulting in a projected market volume of US$352.50k by 2029.
In global comparison, most revenue will be generated United States (US$15.48bn in 2024).
The average revenue per user (ARPU) in the American Football Media market is projected to amount to US$4.33 in 2024.
In the American Football Media market, the number of users is expected to amount to 87.0k users by 2029.
User penetration in the American Football Media market will be at 1.5% in 2024.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The American Football Media Market is seeing limited growth due to factors such as gradual adoption of digital platforms, fluctuating consumer interest, and the traditional nature of the market. This has resulted in a minimal growth rate within the Sports Market in Ireland, with online services not yet reaching their full potential.

Customer preferences: With the growing popularity of American football in Ireland, there is a noticeable trend towards online streaming and digital content consumption. This is driven by the younger, tech-savvy demographic, who value convenience and flexibility in their viewing habits. Additionally, the rise of social media and influencer marketing has opened up new avenues for American football media, with a focus on creating engaging and interactive content for fans to stay connected with their favorite teams and players. This shift towards digital platforms highlights the changing lifestyle preferences of consumers and the need for personalized and on-demand sports content.

Trends in the market: In Ireland, the American Football market has gained increased popularity through media coverage, with major networks dedicating more airtime to games and highlights. In the United States, the trend of streaming online NFL games continues to rise, with more fans opting for digital platforms over traditional television. This trend is also reflected in Ireland, with increasing numbers of fans choosing to stream games and access news and updates through online sources. As for the potential implications, this trend could shift the power dynamic within the sports media market, with traditional broadcasters facing increased competition from digital platforms. It also offers opportunities for growth and monetization for industry stakeholders, as the demand for quality online content related to American Football continues to rise.

Local special circumstances: In Ireland, the American Football media market is heavily influenced by the countrys strong rugby culture. American Football struggles to gain popularity due to the competition with traditional sports. However, the market is growing due to the increased interest of young people, reflecting a similar trend in the overall American Football market. In the US, the dominance of the NFL and its strong media presence has contributed to the popularity of American Football, making it one of the most watched sports in the country. The media coverage and hype surrounding the Super Bowl and other major events have also played a significant role in attracting new viewers to the sport. Additionally, the US sports media market is highly developed, with various networks and platforms catering to American Football fans, creating a highly competitive landscape.

Underlying macroeconomic factors: The American Football Media Market is influenced by macroeconomic factors such as technological advancements, consumer preferences and entertainment spending habits. As the global economy continues to grow, there is a growing demand for digital media platforms and online streaming services, providing a conducive environment for the growth of the American Football Media Market. Moreover, favorable government policies and initiatives to improve digital infrastructure have also contributed to the markets growth. Additionally, the rising popularity of American football in Ireland has created a demand for sports media coverage, further boosting the markets growth.

Data coverage:

The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.

Modeling approach / Market size:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.