Metaverse eCommerce - South America

The Metaverse eCommerce market in South America is projected to reach a value of US$701.2m in 2024.
This market segment is expected to exhibit a compound annual growth rate (CAGR 2024-2030) of 44.86%, resulting in a projected market volume of US$6.5bn by 2030.
With a projected market volume of US$10.2bn in 2024, China generates the most value in the Metaverse eCommerce market.
In terms of user base, the number of users in South America's Metaverse eCommerce market is expected to reach 58.3m users by 2030.
The user penetration rate is projected to be 4.7% in 2024 and is expected to increase to 15.2% by 2030.
The average value per user (ARPU) is projected to be US$40.5.
In South America, the Metaverse eCommerce market is experiencing rapid growth, with Brazil leading the way as the largest player in the region.

Definition:

The eCommerce market refers to the buying and selling of goods and services within virtual reality environments, such as virtual worlds, social VR platforms, and other immersive digital spaces. These can include virtual storefronts, digital marketplaces, and other online shopping experiences that allow users to purchase real-world products or virtual items using virtual currencies and/or real-world money. Metaverse eCommerce can also include virtual shopping experiences, where users can explore and interact with virtual stores, try on virtual clothing and accessories, and make purchases through virtual cash or real-world money.

Structure:

The eCommerce market also covers the markets Beauty, Health, Personal & Household Care, Toys, Hobbys, DIY & Media, Furniture, Electronics, Fashion, and Food & Beverages. All of them refer to the specific goods that can be bought in the metaverse.

Additional Notes:

The market comprises market sizes, users, average revenue per user, and penetration rates. Market sizes are generated through in-app purchases and consumer spending on items, products, and hardware such as headsets and glasses. Market numbers for eCommerce are also featured in the Digital Market Insights. Key players in the market include companies, such as IKEA, Virtual Realms, and Holition. For more information on the data displayed, use the info button right next to the boxes.

Marketplaces in the metaverse, such as Decentraland's Marketplace
Items bought for avatars used in the metaverse, such as Costumes or Skins
Fashion for avatars, such as Gucci stores
Electronics, such as AR and VR hardware

Physical items used for the metaverse, such as Oculus Quest
Purchase of games that are considered metaverse, such as Roblox or Sandbox

The Metaverse eCommerce market in South America is experiencing significant growth and development. Customer preferences are shifting towards online shopping and immersive digital experiences. This trend is driven by several factors, including the convenience and accessibility of online platforms, the increasing popularity of virtual reality (VR) and augmented reality (AR) technologies, and the growing demand for personalized and interactive shopping experiences.

Customer preferences: In South America, customers are increasingly turning to online shopping for its convenience and accessibility. The ability to browse and purchase products from the comfort of their own homes has become particularly appealing, especially in light of the COVID-19 pandemic. Additionally, the younger generation in South America is highly tech-savvy and embraces new digital experiences. They are more likely to engage with Metaverse eCommerce platforms that offer immersive and interactive shopping experiences.

Trends in the market: One of the key trends in the Metaverse eCommerce market in South America is the integration of VR and AR technologies. These technologies allow customers to virtually explore products and interact with them in a more engaging and realistic manner. For example, customers can use VR headsets to try on virtual clothing or use AR apps to visualize furniture in their homes before making a purchase. This trend is driving the adoption of Metaverse eCommerce platforms and enhancing the overall shopping experience. Another trend in the market is the rise of social commerce within the Metaverse. South American consumers are increasingly using social media platforms to discover and purchase products. Metaverse eCommerce platforms are incorporating social features that allow customers to share their shopping experiences, seek recommendations from friends, and even make purchases directly within social media apps. This trend is blurring the lines between social media and eCommerce, creating new opportunities for businesses to reach and engage with customers.

Local special circumstances: South America has a large and diverse market, with different countries and regions having unique cultural preferences and consumer behaviors. It is important for Metaverse eCommerce platforms to understand and cater to these local preferences. For example, in Brazil, social commerce is particularly popular, with consumers valuing recommendations from friends and family. In Argentina, there is a growing demand for personalized and customized products. Understanding these local preferences and tailoring the shopping experience accordingly will be key to success in the South American market.

Underlying macroeconomic factors: The growth of the Metaverse eCommerce market in South America is also influenced by underlying macroeconomic factors. The region has seen a steady increase in internet penetration and smartphone usage, providing a larger customer base for online shopping. Additionally, the South American economy has been undergoing digital transformation, with businesses and consumers embracing technology and digital solutions. This has created a favorable environment for the development of the Metaverse eCommerce market. In conclusion, the Metaverse eCommerce market in South America is experiencing significant growth and development. Customer preferences are shifting towards online shopping and immersive digital experiences, driven by convenience, accessibility, and the demand for personalized and interactive shopping experiences. The integration of VR and AR technologies, as well as the rise of social commerce, are key trends in the market. Understanding local preferences and tailoring the shopping experience accordingly will be crucial for success in the South American market. The underlying macroeconomic factors, such as increasing internet penetration and digital transformation, are also contributing to the growth of the Metaverse eCommerce market in South America.

Data coverage:

Figures are based on in-app spending, consumer spending, in-game spending, app downloads, and investment and funding data.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use reports, third-party studies, and research companies. Next we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, and internet penetration rates. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited to forecast digital products and services due to the non-linear growth of technology adoption. The main drivers are consumer spending per capita, level of digitalization, and cloud revenues.

Additional Notes:

The market is updated twice per year in case market dynamics change. Consumer Insights data is unbiased for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

Before Mark Zuckerberg announced Facebook’s name change to Meta to the surprise and sniggers of social media users, the metaverse was a niche and futuristic concept familiar to the tech and science-fiction aficionados. Yet now, it has become the catchphrase that sets the scene for the next stage of the internet. Facebook’s rebranding of Meta as one of the building blocks of the metaverse was powerful enough to trigger immediate response from the world’s biggest retail and consumer brands. In the week following Zuckerberg’s Meta presentation, Nike made patent applications for a number of its logos and slogans, and in December 2021 acquired the virtual sneakers company RTFKT. Nike is one of the growing number of retail brands that are silently preparing their launch into the metaverse where fashion is flaunted not as physical goods but as virtual assets. According to a study, Nike applied for 12 IoT patents in the three months running up to May 2022.