Metaverse Virtual Assets - South America

The market segment of Metaverse Virtual Assets market is projected to reach a value of US$145.2m in 2024.
It is expected to experience a compound annual growth rate (CAGR 2024-2030) of 23.00%, resulting in a projected market volume of US$502.8m by 2030.
In 2024, United States is the leading generator of value in this market segment, with a projected market volume of US$1.1bn.
Looking ahead, the number of users in the Metaverse Virtual Assets market is expected to reach 5.2m users by 2030.
User penetration is predicted to increase from 1.2% in 2024 to 1.4% by 2030.
Additionally, the average value per user (ARPU) is expected to amount to US$32.6.
It is worth noting that in South America also plays a significant role in the Metaverse Virtual Assets market.
In South America, the market for Metaverse Virtual Assets is rapidly growing, with Brazil leading the way as the country with the highest demand and adoption rate.

Definition:

The Virtual Assets market refers to the buying, selling, and trading of digital assets within virtual worlds and metaverse platforms. These assets range widely and include virtual currency and virtual collectibles.

Structure:

The Virtual Assets market includes Cryptocurrencies and NFTs. Cryptocurrencies refer to digital or virtual currencies that use cryptography for security, are decentralized, and operate independently from a central bank. They can be used as a medium of exchange within virtual worlds and metaverse platforms, which enable users to buy and sell virtual assets and make transactions without the need for a traditional financial intermediary. NFTs, or non-fungible tokens, are a type of digital asset that represents ownership of a unique item, such as a virtual collectible, virtual artwork, or virtual real estate property. Unlike cryptocurrencies, NFTs cannot be replaced by an identical copy, and their ownership is verified on a blockchain ledger. NFTs can be used to represent ownership of virtual assets within virtual worlds and metaverse platforms, and they can be bought, sold, and traded just like physical assets.

Additional Notes:

The market comprises market sizes, users, average revenue per user, and penetration rates. Market sizes show transaction values generated thorugh the metaverse using virtual assets. Market numbers for Virtual Assets are also featured in the Digital Media insights. Most used cryptocurrencies and NFTs in the market include Ethereum, Bitcoin, and Enjin Coin. For more information on the data displayed, use the info button right next to the boxes.

Cryptocurrencies used to buy goods in the metaverse, such as Ethereum
Non-fungible tokens bought in and for the metaverse, such as on OpenSea

Non-related metaverse transactions with cryptocurrencies, such as buying physical good with Bitcoin
Non-related metaverse transactions of Non-fungible tokens, such as buying digital art or collectibles

The Metaverse Virtual Assets market in South America is experiencing significant growth and development. Customer preferences for virtual assets are evolving, leading to increased demand and adoption.

Several trends are driving this market growth, including the rise of online gaming, the popularity of virtual reality experiences, and the increasing acceptance of cryptocurrencies. Customer preferences in South America are shifting towards virtual assets as more people engage in online gaming and virtual reality experiences. The region has a large population of gamers who are increasingly interested in purchasing virtual assets to enhance their gaming experiences.

Additionally, the popularity of virtual reality technology is growing, leading to a greater demand for virtual assets that can be used in immersive virtual environments. In South America, the market for virtual assets is also being influenced by the increasing acceptance of cryptocurrencies. Cryptocurrencies provide a convenient and secure way to transact in virtual assets, and their adoption is growing in the region.

As more people become familiar with cryptocurrencies and their benefits, they are more likely to engage in the purchase and sale of virtual assets. One of the key trends in the South American market for virtual assets is the emergence of local platforms and marketplaces. These platforms cater specifically to the needs of South American customers, offering a wide range of virtual assets that are popular in the region.

This localized approach helps to bridge the gap between global trends and local preferences, making virtual assets more accessible and appealing to South American customers. Another trend in the market is the increasing integration of virtual assets into other industries. For example, virtual assets are being used in the real estate sector to enable virtual property ownership and trading.

This integration of virtual assets into traditional industries is driving further adoption and growth in the market. Local special circumstances in South America, such as the high levels of smartphone penetration and internet connectivity, are also contributing to the growth of the virtual assets market. These factors make it easier for people to access and engage with virtual assets, leading to increased demand.

Additionally, South American countries have a young and tech-savvy population that is eager to embrace new technologies and experiences, further driving the growth of the market. Underlying macroeconomic factors, such as economic stability and government regulations, also play a role in the development of the virtual assets market in South America. Countries with favorable economic conditions and supportive regulatory frameworks are more likely to attract investment and innovation in the virtual assets space.

As the region continues to experience economic growth and stability, the virtual assets market is expected to flourish. In conclusion, the Metaverse Virtual Assets market in South America is witnessing significant growth and development. Customer preferences, driven by the rise of online gaming, the popularity of virtual reality experiences, and the increasing acceptance of cryptocurrencies, are leading to increased demand for virtual assets.

Local platforms, the integration of virtual assets into other industries, and favorable macroeconomic factors are further fueling the growth of the market. With the region's high smartphone penetration, internet connectivity, and young population, the virtual assets market in South America is poised for continued expansion in the coming years.

Data coverage:

Figures are based on transaction values, revenues, and assets under management.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use reports, third-party studies, and research companies. Next we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, and internet penetration rates. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited to forecast digital products and services due to the non-linear growth of technology adoption. The main drivers are consumer spending per capita, level of digitalization, cloud revenues.

Additional Notes:

The market is updated twice per year in case market dynamics change. Consumer Insights data is unbiased for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

Regarded as the next iteration of the internet, the metaverse is where the physical and digital worlds come together. As an evolution of social technologies, the metaverse allows digital representations of people, avatars, to interact with each other in a variety of settings. Whether it be at work, in an office, going to concerts or sports events, or even trying on clothes, the metaverse provides a space for endless, interconnected virtual communities using virtual reality (VR) headsets, augmented reality (AR) glasses, smartphone apps, or other devices.