Metaverse Digital Media - Thailand

The Metaverse Digital Media market in Thailand is projected to reach a value of US$2.5m by the year 2024.
This value is expected to grow at an annual rate of 14.94% from 2024 to 2030, resulting in a projected market volume of US$5.7m by the year 2030.
In 2024, United States generates the highest value in this market segment, with a projected market volume of US$197.1m.
In terms of user base, the number of users in the Metaverse Digital Media market in Thailand is expected to reach 94.9k users by the year 2030.
User penetration, which measures the percentage of the population using this technology, is projected to be 0.1% in 2024 and is expected to increase to 0.1% by 2030.
The average value per user, also known as the Average Revenue Per User (ARPU), is estimated to be US$40.4.
Thailand's Metaverse Digital Media market is experiencing rapid growth due to the country's tech-savvy population and government support.

Definition:

The Digital Media market refers to the use of digital technology to create, distribute, and consume content within virtual reality environments. This can include video, audio, text, images, and interactive experiences that are accessible through a wide range of devices, including VR headsets, smartphones, and computers.

Additional Notes:

The market comprises market sizes, users, average revenue per user, and penetration rates. Market sizes are generated through in-app purchases and consumer spending. Data on the digital media market can also be found in the Digital Market Insights. For more information on the data displayed, use the info button right next to the boxes.

Virtual escape rooms, such as Escape the Lost Pyramid
Virtual sport events, such as The Metaverse Open
Virtual amusement parks, such as The Sandbox's LAND
Technology used to enhance virtual experience, adding sounds and graphics to games and worlds

Games considered as metaverse, such as Fornite
Digital music streaming or video streaming, such as Spotify or Netflix

The Metaverse Digital Media market in Thailand has been experiencing significant growth in recent years.

Customer preferences: Thai consumers have shown a strong preference for digital media and entertainment, making the Metaverse market an attractive proposition. The younger generation, in particular, is highly tech-savvy and actively seeks out immersive digital experiences. This has fueled the demand for Metaverse platforms and content, as users look for innovative ways to engage with digital media.

Trends in the market: One of the key trends in the Metaverse Digital Media market in Thailand is the rise of virtual reality (VR) and augmented reality (AR) content. VR and AR technologies have gained popularity across various industries, including gaming, entertainment, education, and e-commerce. Thai consumers are increasingly embracing these technologies, driving the demand for Metaverse platforms that offer immersive VR/AR experiences. Another trend in the market is the integration of social elements into the Metaverse. Thai consumers are highly social and enjoy connecting with others online. Metaverse platforms that allow users to interact with friends, join virtual communities, and attend virtual events have gained significant traction in Thailand. This trend is expected to continue as more users seek out social experiences in the digital realm.

Local special circumstances: Thailand's strong tourism industry has also contributed to the growth of the Metaverse Digital Media market. The country attracts millions of international tourists each year, many of whom are interested in experiencing Thailand's unique culture and attractions. Metaverse platforms that offer virtual tours, cultural experiences, and immersive storytelling have become popular among tourists and locals alike. Furthermore, the Thai government has been supportive of the development of the digital economy, including the Metaverse sector. Initiatives such as the Thailand 4. 0 policy, which aims to transform the country into a digital hub, have created a favorable environment for Metaverse companies to thrive. This support from the government has attracted investments and encouraged the growth of the Metaverse Digital Media market in Thailand.

Underlying macroeconomic factors: Thailand's strong economic growth and increasing disposable income have also played a role in the development of the Metaverse Digital Media market. As the economy continues to expand, more Thai consumers have the means to invest in digital media and entertainment. This has created a growing market for Metaverse platforms and content. In conclusion, the Metaverse Digital Media market in Thailand is experiencing significant growth due to customer preferences for immersive digital experiences, the rise of VR/AR content, the integration of social elements, the support from the government, and underlying macroeconomic factors. As the market continues to evolve, it presents opportunities for both local and international players to capitalize on the growing demand for Metaverse platforms and content in Thailand.

Data coverage:

Figures are based on in-app spending, consumer spending.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use reports, third-party studies, and research companies. Next, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, and internet penetration rates. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited to forecast digital products and services due to the non-linear growth of technology adoption. The main drivers are consumer spending per capita, level of digitalization, and cloud revenues.

Additional Notes:

The market is updated twice per year in case market dynamics change. Consumer Insights data is unbiased for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

Regarded as the next iteration of the internet, the metaverse is where the physical and digital worlds come together. As an evolution of social technologies, the metaverse allows digital representations of people, avatars, to interact with each other in a variety of settings. Whether it be at work, in an office, going to concerts or sports events, or even trying on clothes, the metaverse provides a space for endless, interconnected virtual communities using virtual reality (VR) headsets, augmented reality (AR) glasses, smartphone apps, or other devices.