Metaverse Advertising - Thailand

Thailand

Highlights

The projected value in the Metaverse Advertising market in Thailand is expected to reach US$7.8m by 2024.
This projection indicates that the market is anticipated to grow at an annual growth rate (CAGR 2024-2030) of 26.83%, resulting in a projected market volume of US$32.5m by 2030.
In 2024, the market volume is projected to be US$602.2m, with the majority of the value generated United States.
Thailand's growing digital landscape has paved the way for a vibrant Metaverse advertising market, attracting both local and international brands.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Metaverse Advertising market in Thailand is experiencing significant growth and development, driven by customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in Thailand are shifting towards immersive and interactive experiences, making the Metaverse Advertising market an attractive option for businesses.

With the increasing popularity of virtual reality (VR) and augmented reality (AR) technologies, consumers are seeking more engaging and personalized content. Metaverse Advertising offers a unique opportunity for brands to connect with their target audience in a virtual environment, providing a more immersive and interactive experience. Trends in the market indicate a growing demand for Metaverse Advertising in Thailand.

The country's digital advertising market is already well-established, and businesses are now looking for innovative ways to stand out from the competition. Metaverse Advertising offers a new and exciting platform for brands to showcase their products and services, creating a memorable and impactful experience for consumers. As a result, more companies are investing in Metaverse Advertising campaigns to increase brand awareness and drive customer engagement.

Local special circumstances in Thailand further contribute to the development of the Metaverse Advertising market. The country has a vibrant gaming and entertainment industry, with a large population of gamers and tech-savvy individuals. This tech-savvy consumer base is more receptive to new technologies and virtual experiences, making them ideal targets for Metaverse Advertising campaigns.

Additionally, Thailand's growing middle class and increasing disposable income provide a favorable environment for businesses to invest in innovative advertising strategies. Underlying macroeconomic factors also play a role in the growth of the Metaverse Advertising market in Thailand. The country has a strong digital infrastructure and high internet penetration, enabling widespread access to virtual platforms.

Furthermore, the government's support for digital innovation and technology-driven industries creates a conducive environment for the development of the Metaverse Advertising market. These factors, coupled with Thailand's position as a regional hub for business and tourism, make it an attractive market for both local and international brands to invest in Metaverse Advertising. In conclusion, the Metaverse Advertising market in Thailand is experiencing significant growth and development due to customer preferences, market trends, local special circumstances, and underlying macroeconomic factors.

As consumers increasingly seek immersive and interactive experiences, Metaverse Advertising provides a unique opportunity for brands to connect with their target audience. With a vibrant gaming and entertainment industry, a tech-savvy consumer base, and favorable macroeconomic conditions, Thailand is poised to become a key market for Metaverse Advertising in the region.

Data coverage:

Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use reports, third-party studies, and research companies. Next we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, and internet penetration rates. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited to forecast digital products and services due to the non-linear growth of technology adoption. The main drivers are consumer spending per capita, level of digitalization, and cloud revenues.

Additional Notes:

The market is updated twice per year in case market dynamics change. Consumer Insights data is unbiased for representativeness.