Metaverse Gaming - Thailand | Statista Market Forecast

The Metaverse Gaming market in Thailand is projected to reach a value of US$82.8m by 2024.
This market is expected to exhibit a significant annual growth rate (CAGR 2024-2030) of 43.62%, resulting in a projected market volume of US$726.5m by 2030.
The United States currently holds the largest share of the market, with a projected market volume of US$7.5bn in 2024.
In terms of user base, the number of users in the Metaverse Gaming market is expected to reach 9.9m users by 2030.
The user penetration rate is projected to increase from 4.2% in 2024 to 13.7% by 2030.
Furthermore, the average value per user (ARPU) is anticipated to amount to US$27.5.
Thailand is experiencing a surge in Metaverse Gaming, with a growing number of players and a vibrant virtual economy.

Definition:

The Gaming market refers to the playing of video games or other interactive experiences within virtual reality environments, such as virtual worlds, social VR platforms, and other immersive digital spaces. This definition includes traditional single-player and multiplayer games as well as more open-ended virtual worlds, where players can interact with each other and the environment in a variety of ways. Gaming in the metaverse can be experienced through different hardware, such as VR headsets, smartphones, and computers, and can also include new forms of gaming such as social gaming, multiplayer gaming, and location-based gaming.

Structure:

The Gaming market includes the markets Action Games, Adventure Games, Casual Games, Role-playing Games, Simulation Games, Sports & Racing Games and Strategy Games. Each genre has different games published that are classified as metaverse games in respective metaverse applications, or individual games.

Additional Notes:

The market comprises market sizes, users, average revenue per user, and penetration rates. Market sizes are generated through in-app purchases and consumer spending on apps, games, and items. Market numbers about the Gaming market can also be found in the Digital Market Insights. Key players in the market are games like Fortnite, Roblox or Minecraft. Use the info button right next to the boxes for more information on the data displayed.

Games directly in metaverse considered apps, such as games in Roblox
Open-world games, shaped by users, such as Fortnite
Sandbox games, such as Minecraft
Social virtual reality games, such as VRChat

Open-world games, with a story line, such as World of Warcraft
All other non related metaverse games, such as Call of Duty
Non-metaverse related browser games, such as Forge of Empires

The Metaverse Gaming market in Thailand has been experiencing significant growth and development in recent years.

Customer preferences: Thai gamers have shown a strong preference for immersive gaming experiences that allow them to escape reality and engage with virtual worlds. The Metaverse Gaming market caters to this preference by offering a range of virtual reality (VR) and augmented reality (AR) games that provide a unique and immersive gaming experience. These games allow players to interact with virtual environments and characters, creating a sense of presence and excitement. Additionally, Thai gamers appreciate the social aspect of gaming and enjoy connecting with other players in virtual worlds, making the Metaverse Gaming market an attractive option for them.

Trends in the market: One of the key trends in the Metaverse Gaming market in Thailand is the increasing adoption of VR and AR technologies. Thai gamers are embracing these technologies as they offer a more immersive and realistic gaming experience. This trend is further fueled by the availability of affordable VR and AR devices in the market. As a result, game developers and publishers are investing in the development of VR and AR games to cater to the growing demand. Another trend in the market is the rise of esports in Thailand. Esports refers to competitive gaming, where professional gamers compete against each other in various games. The Metaverse Gaming market provides a platform for esports tournaments and events, attracting a large audience of gaming enthusiasts. This trend has led to the establishment of esports teams and organizations in Thailand, further driving the growth of the Metaverse Gaming market.

Local special circumstances: Thailand has a vibrant gaming culture, with a large population of gamers who are passionate about gaming. The country has a strong infrastructure for gaming, with high-speed internet connectivity and a well-developed gaming industry. Additionally, the Thai government has recognized the potential of the gaming industry and has taken steps to support its growth. This includes the establishment of gaming hubs and the promotion of esports events in the country.

Underlying macroeconomic factors: The growth of the Metaverse Gaming market in Thailand is also influenced by underlying macroeconomic factors. The country has a growing middle class with increasing disposable income, which allows consumers to spend more on leisure activities such as gaming. Additionally, the rapid development of technology and digital infrastructure in Thailand has made gaming more accessible to a larger population. These factors, combined with the strong gaming culture in the country, contribute to the growth of the Metaverse Gaming market. In conclusion, the Metaverse Gaming market in Thailand is experiencing significant growth and development due to customer preferences for immersive gaming experiences, the increasing adoption of VR and AR technologies, the rise of esports, local special circumstances such as a vibrant gaming culture and government support, and underlying macroeconomic factors such as a growing middle class and technological advancements. This market is expected to continue to expand as more Thai gamers embrace the virtual worlds offered by the Metaverse Gaming industry.

Data coverage:

Figures are based on in-app spending, consumer spending, in-game spending, app downloads, and investment and funding data.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use reports, third-party studies, and research companies. Next, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, and internet penetration rates. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited to forecast digital products and services due to the non-linear growth of technology adoption. The main drivers are consumer spending per capita, level of digitalization, and cloud revenues.

Additional Notes:

The market is updated twice per year in case market dynamics change. Consumer Insights data is unbiased for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

For everybody who spends a lot of time in digital worlds – for example via gaming and socializing in-game – the concept of the metaverse, a virtual world where physical and digital worlds come together, is nothing new. In-game hangouts in massively multiplayer online games (MMO) and other multiplayer games have been a vital part of the gaming community for years, and the activity received a boost during the COVID-19 pandemic when people turned to online worlds to connect with each other. Overall, these online game hangouts are an important step along the journey to metaverse gaming.