Metaverse Live Entertainment - Thailand

The value of the Metaverse Live Entertainment market in 2024 is projected to reach US$1.1m.
This market is expected to experience an annual growth rate (CAGR 2024-2030) of 10.63%, resulting in a projected market volume of US$2.1m by 2030.
The United States is the primary generator of value in this market segment, with a projected market volume of US$89.2m in 2024.
In terms of user numbers, it is expected that there will be 37.9k users users in the Metaverse Live Entertainment market by 2030.
The user penetration rate is projected to be 0.0% in 2024 and is expected to increase to 0.1% by 2030.
The average value per user (ARPU) is anticipated to be US$40.4.
It should be noted that these projections are specific to the Metaverse Live Entertainment market and do not reflect the overall market conditions in Thailand.
Thailand's Metaverse Live Entertainment market is booming with immersive virtual experiences that showcase the rich cultural heritage of the country.

Definition:

The Live Entertainment market refers to the use of virtual and augmented reality technology to create immersive experiences for live events and performances. This includes virtual concerts, theater productions, and comedy shows. These events can be attended by users in the metaverse, who can interact with each other and the performers in real time.

Additional Notes:

The market comprises market sizes, users, average revenue per user, and penetration rates. Market sizes are generated through in-app purchases and consumer spending. Key players in the market include companies, such as live events in Fortnite with performances by Marshmello or Travis Scott. For more information on the data displayed, use the info button right next to the boxes.

Virtual concerts, such as Travis Scott in the metaverse
Virtual festivals, such as the Metaverse Festival
Virtual art galleries, such as VR Museum of Fine Art

Live concerts streamed, such as streaming on Twitch or Youtube
Sport events streamed, such as Football

The Metaverse Live Entertainment market in Thailand is experiencing significant growth and development, driven by various factors such as customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in Thailand are playing a crucial role in the development of the Metaverse Live Entertainment market.

Thai consumers are increasingly seeking immersive and interactive experiences, which the metaverse offers. With the advancement of technology, people are looking for new ways to connect and engage with entertainment content, and the metaverse provides a unique platform for this. Additionally, Thai consumers are becoming more tech-savvy and open to embracing digital experiences, further fueling the demand for metaverse live entertainment.

Trends in the market are also contributing to the growth of the Metaverse Live Entertainment market in Thailand. The global metaverse trend has gained traction in various industries, including entertainment. As a result, many international companies are expanding their presence in Thailand and bringing metaverse live entertainment experiences to the local market.

This influx of international players is driving competition and innovation, leading to a wider range of metaverse live entertainment options for Thai consumers. Local special circumstances in Thailand are also shaping the development of the Metaverse Live Entertainment market. The country has a vibrant entertainment industry, with a strong emphasis on music, gaming, and virtual reality.

This cultural backdrop creates a fertile ground for the growth of metaverse live entertainment, as Thai consumers are already familiar with and enthusiastic about these forms of entertainment. Additionally, the government has shown support for the development of the digital economy, including the metaverse sector, through various initiatives and policies, further facilitating the market's growth. Underlying macroeconomic factors are also driving the development of the Metaverse Live Entertainment market in Thailand.

The country has a robust digital infrastructure and high internet penetration rate, providing a solid foundation for the adoption and growth of metaverse technologies. Furthermore, Thailand's growing middle class and increasing disposable income levels are enabling more consumers to afford and access metaverse live entertainment experiences. As a result, the market is experiencing a surge in demand and investment.

In conclusion, the Metaverse Live Entertainment market in Thailand is flourishing due to customer preferences for immersive experiences, global market trends, local special circumstances, and underlying macroeconomic factors. As the market continues to evolve, we can expect to see further innovation and expansion in the metaverse live entertainment sector in Thailand.

Data coverage:

Figures are based on in-app spending, consumer spending, app downloads, and investment and funding data.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use reports, third-party studies, and research companies. Next we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, and internet penetration rates. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited to forecast digital products and services due to the non-linear growth of technology adoption. The main drivers are consumer spending per capita, level of digitalization, and cloud revenues.

Additional Notes:

The market is updated twice per year in case market dynamics change. Consumer Insights data is unbiased for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

Regarded as the next iteration of the internet, the metaverse is where the physical and digital worlds come together. As an evolution of social technologies, the metaverse allows digital representations of people, avatars, to interact with each other in a variety of settings. Whether it be at work, in an office, going to concerts or sports events, or even trying on clothes, the metaverse provides a space for endless, interconnected virtual communities using virtual reality (VR) headsets, augmented reality (AR) glasses, smartphone apps, or other devices.