Metaverse Health and Fitness - Thailand

The Metaverse Health and Fitness market in Thailand is projected to reach a value of US$33.6m in 2024.
This market segment is expected to exhibit an annual growth rate (CAGR 2024-2030) of 39.13%, resulting in a projected market volume of US$243.8m by 2030.
The United States is the primary generator of value in this market, with a projected market volume of US$3.2bn in 2024.
In terms of users, the Metaverse Health and Fitness market in Thailand is expected to have 2.1m users users by 2030.
The user penetration rate is projected to be 1.0% in 2024 and is expected to increase to 2.9% by 2030.
The average value per user (ARPU) is estimated to be US$46.6.
In Thailand, the Metaverse Health and Fitness market is rapidly expanding, with virtual reality fitness classes gaining popularity among urban millennials.

Definition:

The Health and Fitness market refers to the use of virtual and augmented reality technology to deliver health and fitness services and information. These applications range widely and include virtual personal training, virtual rehabilitation, virtual therapy, and virtual wellness programs.

Additional Notes:

The market comprises market sizes, users, average revenue per user, and penetration rates. Market sizes are generated through in-app purchases and consumer spending on items, products, and/or software. Market numbers about digital health can also be found in the Digital Market Insights. Key players in the market include companies, such as Black Box VR, VirZOOM, and Virtual Bodyworks. For more information on the data displayed, use the info button right next to the boxes.

Virutal fitness classes, such as Supernatural
Virtual personal trainings, such as Fitbit Coach
Virtual wellness retreats, such as Wanderlust Virtual

Digital fitness devices, such as Smartwatches
Over-the-counter pharmaceuticals sold via the internet, such as in Healthwarehouse
Health tracking apps, such as Health on Apple

The Metaverse Health and Fitness market in Thailand is experiencing significant growth and development, driven by a combination of customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. Customer preferences in Thailand are shifting towards a more health-conscious lifestyle, with individuals becoming increasingly aware of the importance of physical fitness and well-being.

This has led to a growing demand for health and fitness solutions that can be accessed from the comfort of one's own home, which aligns well with the concept of the Metaverse. The convenience and accessibility offered by virtual fitness platforms and health-related applications are appealing to Thai consumers who are looking for flexible and personalized fitness options. Trends in the market further support the growth of the Metaverse Health and Fitness industry in Thailand.

The COVID-19 pandemic has accelerated the adoption of digital platforms and remote services across various sectors, including the health and fitness industry. With social distancing measures in place, many individuals have turned to virtual fitness classes and online health consultations as alternatives to traditional gym visits. This shift towards digital fitness experiences has opened up new opportunities for Metaverse Health and Fitness providers in Thailand, as they can offer immersive and interactive experiences that simulate real-world fitness activities.

Local special circumstances in Thailand also contribute to the development of the Metaverse Health and Fitness market. The country has a strong technology infrastructure and a high smartphone penetration rate, making it easier for consumers to access and engage with virtual fitness platforms. Additionally, the Thai government has been supportive of digital innovation and has implemented policies to encourage the growth of the digital economy.

This favorable environment provides a conducive ecosystem for the Metaverse Health and Fitness industry to thrive. Underlying macroeconomic factors further fuel the growth of the Metaverse Health and Fitness market in Thailand. The country has a large and growing middle class population with increasing disposable incomes.

As individuals become more affluent, they are willing to invest in their health and well-being, including virtual fitness experiences. Moreover, Thailand is a popular tourist destination, attracting millions of international visitors each year. The integration of Metaverse Health and Fitness offerings into the tourism sector presents opportunities for both local and international providers to cater to the health-conscious travelers.

In conclusion, the Metaverse Health and Fitness market in Thailand is experiencing rapid growth due to customer preferences for convenient and personalized fitness solutions, market trends towards digital fitness experiences, local special circumstances that support digital innovation, and underlying macroeconomic factors such as a growing middle class and a thriving tourism industry. As the market continues to evolve, it is expected that the Metaverse Health and Fitness industry in Thailand will continue to expand and diversify, providing new and exciting opportunities for both consumers and businesses alike.

Data coverage:

Figures are based on in-app spending, consumer spending, app downloads, and investment and funding data.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use reports, third-party studies, and research companies. Next we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, and internet penetration rates. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited to forecast digital products and services due to the non-linear growth of technology adoption. The main drivers are consumer spending per capita, level of digitalization, and cloud revenues.

Additional Notes:

The market is updated twice per year in case market dynamics change. Consumer Insights data is unbiased for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

Regarded as the next iteration of the internet, the metaverse is where the physical and digital worlds come together. As an evolution of social technologies, the metaverse allows digital representations of people, avatars, to interact with each other in a variety of settings. Whether it be at work, in an office, going to concerts or sports events, or even trying on clothes, the metaverse provides a space for endless, interconnected virtual communities using virtual reality (VR) headsets, augmented reality (AR) glasses, smartphone apps, or other devices.