Metaverse AR & VR Hardware - Americas

The Metaverse AR & VR Hardware market in the Americas is projected to reach a value of US$522.6m by 2024.
It is expected to experience an annual growth rate of 13.23% (CAGR 2024-2030), resulting in a projected market volume of US$1.1bn by 2030.
In 2024, United States is expected to generate the highest market volume of US$405.0m in the Metaverse AR & VR Hardware market.
Furthermore, the number of users in this market is projected to reach 11.5m users by 2030.
The user penetration rate is estimated to be 0.6% in 2024 and is expected to increase to 1.2% by 2030.
Lastly, the average value per user (ARPU) is projected to be US$92.0.
In the Americas, the demand for Metaverse AR & VR hardware is rapidly increasing, particularly in the United States, driven by advancements in technology and a growing interest in immersive experiences.

Definition:

The AR (augmented reality) and VR (virtual reality) market refers to the physical devices used to access and interact with virtual reality environments, including both augmented and virtual worlds. As discussed here, this market includes headsets and/or glasses for AR and VR devices.

Structure:

AR & VR Hardware includes two markets, namely AR Hardware and VR Hardware. AR Hardware refers to headsets or glasses that are used to create augmented reality inferences between the real and virtual world. VR Hardware mainly refers to headsets that aim to create a virtual world for consumers.

Additional Notes:

The market comprises market sizes, users, average revenue per user, and penetration rates. Market sizes are generated through consumer spending on hardware such as headsets and glasses. Data shows both online and offline market sizes. Market numbers for VR headsets are also featured in the Consumer Market Insights, namely in the Gaming Equipment market of the Consumer Electronics market and the AR & VR Hardware market in the Advertising & Media Insights. Key players in the market include companies such as Meta (Oculus VR), Microsoft (HoloLens), and Playstation VR.

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Augmented Reality Glasses used for metaverse experience, such as HoloLens
Virutal Reality headsets used for metaverse experience, such as Oculus Quest

Augmented Reality Glasses used for non metaverse experience, such as HoloLens
Virutal Reality headsets used for non metaverse experience, such as Oculus Quest
Non-electronic devices, such as mobile phone equipment

The Metaverse AR & VR Hardware market in Americas is experiencing significant growth and development due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. Customer preferences in the Metaverse AR & VR Hardware market in Americas are shifting towards immersive and interactive experiences.

Consumers are increasingly seeking virtual reality (VR) and augmented reality (AR) devices that offer realistic and engaging experiences across various industries such as gaming, entertainment, education, and healthcare. The demand for high-quality visuals, advanced audio systems, and user-friendly interfaces is driving the adoption of AR & VR hardware in the region. Trends in the Metaverse AR & VR Hardware market in Americas are influenced by technological advancements and innovation.

The development of more affordable and accessible VR headsets, such as standalone devices and smartphone-compatible options, has expanded the consumer base and increased market penetration. Additionally, the integration of AR capabilities into smartphones and wearable devices is enabling users to experience mixed reality applications without the need for dedicated hardware. Local special circumstances in the Americas are contributing to the growth of the Metaverse AR & VR Hardware market.

The region has a strong presence of key industry players, including hardware manufacturers, software developers, and content creators. This ecosystem fosters innovation and collaboration, driving the development of cutting-edge AR & VR technologies. Furthermore, the Americas have a large consumer market with high disposable income, making it an attractive region for companies to invest in and expand their offerings.

Underlying macroeconomic factors are also playing a role in the development of the Metaverse AR & VR Hardware market in Americas. The region has a robust economy and a favorable business environment, which encourages investment and entrepreneurship. Additionally, the increasing adoption of digital technologies across various sectors, such as e-commerce, healthcare, and entertainment, is driving the demand for AR & VR hardware solutions.

The growing popularity of remote work and virtual collaboration in the post-pandemic era is also fueling the demand for immersive communication tools. In conclusion, the Metaverse AR & VR Hardware market in Americas is experiencing growth and development driven by changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The shift towards immersive experiences, technological advancements, a strong industry ecosystem, and favorable economic conditions are contributing to the expansion of the market in the region.

Data coverage:

Figures are based on in-app spending, consumer spending, online and offline sales, and data from the AR & VR market in the AMI.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use reports, third-party studies, and research companies. Next, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, and internet penetration rates. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited to forecast digital products and services due to the non-linear growth of technology adoption. The main drivers are consumer spending per capita, level of digitalization, and cloud revenues.

Additional Notes:

The market is updated twice per year in case market dynamics change. Consumer Insights data is unbiased for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

Regarded as the next iteration of the internet, the metaverse is where the physical and digital worlds come together. As an evolution of social technologies, the metaverse allows digital representations of people, avatars, to interact with each other in a variety of settings. Whether it be at work, in an office, going to concerts or sports events, or even trying on clothes, the metaverse provides a space for endless, interconnected virtual communities using virtual reality (VR) headsets, augmented reality (AR) glasses, smartphone apps, or other devices.