Metaverse Gaming - Americas

  • Americas
  • In 2024, the projected value in the Metaverse Gaming market is estimated to reach US$9.1bn.
  • It is expected to experience a compound annual growth rate (CAGR 2024-2030) of 41.14%, resulting in a projected market volume of US$71.9bn by 2030.
  • The United States is the primary contributor to this market, generating the highest value with a projected market volume of US$7.5bn in 2024.
  • By 2030, the number of users in the Metaverse Gaming market is anticipated to reach 194.7m users.
  • The user penetration rate, which stands at 6.9% in 2024, is expected to increase to 21.1% by 2030.
  • The average value per user (ARPU) is projected to amount to US$147.5.
  • The Metaverse gaming market in the Americas is experiencing a surge in popularity, with virtual reality platforms like Oculus Rift and HTC Vive leading the way.
 
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Analyst Opinion

The Metaverse Gaming market in Americas is experiencing significant growth and development, driven by various factors such as customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors.

Customer preferences:
In the Americas, there is a growing demand for immersive gaming experiences that go beyond traditional gameplay. Players are increasingly looking for virtual worlds where they can interact with other gamers, explore new environments, and customize their avatars. The desire for social interaction, personalization, and exploration is fueling the popularity of the Metaverse Gaming market in the region.

Trends in the market:
One of the key trends in the Metaverse Gaming market in the Americas is the integration of virtual reality (VR) and augmented reality (AR) technologies. These technologies enhance the immersive experience by allowing players to interact with the virtual world in a more realistic and engaging way. The adoption of VR and AR in gaming is driving the growth of the Metaverse Gaming market, as players seek to fully immerse themselves in virtual environments. Another trend in the market is the emergence of blockchain technology and non-fungible tokens (NFTs). Blockchain technology enables secure and transparent transactions within the Metaverse, while NFTs provide unique digital assets that can be bought, sold, and traded. This trend is transforming the gaming industry by introducing new revenue streams and ownership models, as players can now own and monetize their in-game assets.

Local special circumstances:
The Americas have a large and diverse gaming community, with players from different countries and cultures. This diversity creates a vibrant and dynamic market for Metaverse Gaming, as developers can cater to a wide range of preferences and interests. Additionally, the region has a strong infrastructure for gaming, including high-speed internet connectivity and advanced gaming consoles, which further supports the growth of the Metaverse Gaming market.

Underlying macroeconomic factors:
The Americas have a strong and stable economy, which provides a favorable environment for the growth of the Metaverse Gaming market. The region has a high disposable income, allowing players to invest in gaming hardware, software, and virtual assets. Furthermore, the presence of major gaming companies and studios in the Americas contributes to the development of the Metaverse Gaming market, as these companies leverage their resources and expertise to create innovative and immersive gaming experiences. In conclusion, the Metaverse Gaming market in the Americas is experiencing rapid growth and development due to customer preferences for immersive gaming experiences, trends such as the integration of VR/AR and blockchain technology, local special circumstances including a diverse gaming community and strong gaming infrastructure, and underlying macroeconomic factors such as a stable economy and presence of major gaming companies. This market is poised for further expansion as players continue to embrace the Metaverse as a new frontier in gaming.

Methodology

Data coverage:

Figures are based on in-app spending, consumer spending, in-game spending, app downloads, and investment and funding data.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use reports, third-party studies, and research companies. Next, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, and internet penetration rates. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited to forecast digital products and services due to the non-linear growth of technology adoption. The main drivers are consumer spending per capita, level of digitalization, and cloud revenues.

Additional Notes:

The market is updated twice per year in case market dynamics change. Consumer Insights data is unbiased for representativeness.

Overview

  • Market Size
  • Analyst Opinion
  • Reach
  • Global Comparison
  • Methodology
  • Key Market Indicators
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