Metaverse Virtual Assets - Americas

The Metaverse Virtual Assets market in the Americas is projected to reach a value of US$1.3bn in 2024.
It is expected to grow at an annual rate of 18.05% from 2024 to 2030, resulting in a projected market volume of US$3.6bn by 2030.
In 2024, United States is expected to generate the most value in the Metaverse Virtual Assets market, with a projected market volume of US$1.1bn.
By 2030, the number of users in the Metaverse Virtual Assets market is expected to reach 11.5m users in the Americas.
The user penetration rate is projected to be 1.1% in 2024 and is expected to increase to 1.2% by 2030.
The average value per user (ARPU) is expected to be US$131.3.
The Americas' Metaverse virtual assets market is experiencing a surge in popularity, with Brazil leading the region in terms of user adoption and investment.

Definition:

The Virtual Assets market refers to the buying, selling, and trading of digital assets within virtual worlds and metaverse platforms. These assets range widely and include virtual currency and virtual collectibles.

Structure:

The Virtual Assets market includes Cryptocurrencies and NFTs. Cryptocurrencies refer to digital or virtual currencies that use cryptography for security, are decentralized, and operate independently from a central bank. They can be used as a medium of exchange within virtual worlds and metaverse platforms, which enable users to buy and sell virtual assets and make transactions without the need for a traditional financial intermediary. NFTs, or non-fungible tokens, are a type of digital asset that represents ownership of a unique item, such as a virtual collectible, virtual artwork, or virtual real estate property. Unlike cryptocurrencies, NFTs cannot be replaced by an identical copy, and their ownership is verified on a blockchain ledger. NFTs can be used to represent ownership of virtual assets within virtual worlds and metaverse platforms, and they can be bought, sold, and traded just like physical assets.

Additional Notes:

The market comprises market sizes, users, average revenue per user, and penetration rates. Market sizes show transaction values generated thorugh the metaverse using virtual assets. Market numbers for Virtual Assets are also featured in the Digital Media insights. Most used cryptocurrencies and NFTs in the market include Ethereum, Bitcoin, and Enjin Coin. For more information on the data displayed, use the info button right next to the boxes.

Cryptocurrencies used to buy goods in the metaverse, such as Ethereum
Non-fungible tokens bought in and for the metaverse, such as on OpenSea

Non-related metaverse transactions with cryptocurrencies, such as buying physical good with Bitcoin
Non-related metaverse transactions of Non-fungible tokens, such as buying digital art or collectibles

The Metaverse Virtual Assets market in Americas is experiencing significant growth and development.

Customer preferences: Customers in the Americas are increasingly showing a strong interest in Metaverse Virtual Assets. As virtual reality and augmented reality technologies continue to advance, consumers are becoming more intrigued by the possibilities of creating and owning virtual assets within the metaverse. The ability to customize and personalize their virtual experiences is highly appealing to customers, as it allows them to express their individuality and creativity in a digital environment. Additionally, the growing popularity of online gaming and social media platforms has further fueled the demand for virtual assets, as users seek to enhance their virtual presence and interactions with others.

Trends in the market: One of the key trends in the Metaverse Virtual Assets market in the Americas is the rise of non-fungible tokens (NFTs). NFTs have gained significant attention and popularity in recent years, as they provide a unique digital representation of ownership for virtual assets. This has opened up new opportunities for creators and artists to monetize their digital creations, such as artwork, collectibles, and virtual real estate. The Americas has seen a surge in NFT sales and auctions, with both individual buyers and institutional investors participating in the market. Another trend in the market is the emergence of virtual fashion and accessories. With the increasing adoption of virtual reality and augmented reality technologies, there is a growing demand for virtual clothing, accessories, and cosmetics. Customers in the Americas are embracing the idea of dressing up their virtual avatars and enhancing their virtual appearances. Virtual fashion brands and designers are capitalizing on this trend by offering a wide range of virtual products that cater to different styles and tastes.

Local special circumstances: The Americas is home to a vibrant and diverse gaming and entertainment industry, which has played a significant role in driving the growth of the Metaverse Virtual Assets market. The region has a large population of avid gamers and tech-savvy individuals who are early adopters of new technologies. This has created a favorable environment for the development and adoption of virtual assets within the metaverse. Additionally, the presence of influential social media platforms and online communities has further accelerated the popularity of virtual assets in the region.

Underlying macroeconomic factors: The strong economic growth and high disposable income levels in the Americas have contributed to the expansion of the Metaverse Virtual Assets market. As consumers have more financial resources at their disposal, they are willing to invest in virtual assets to enhance their virtual experiences and social interactions. Furthermore, the increasing penetration of smartphones and internet connectivity has made virtual assets more accessible to a wider audience in the region. The Americas also benefits from a favorable regulatory environment, which has encouraged innovation and investment in the Metaverse Virtual Assets market. In conclusion, the Metaverse Virtual Assets market in the Americas is witnessing significant growth and development, driven by customer preferences for personalized virtual experiences, the rise of NFTs, the emergence of virtual fashion, and the region's vibrant gaming and entertainment industry. The underlying macroeconomic factors, including strong economic growth and favorable regulations, have further contributed to the market's expansion. As technology continues to advance and consumer demand for virtual assets grows, the market is expected to continue its upward trajectory in the Americas.

Data coverage:

Figures are based on transaction values, revenues, and assets under management.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use reports, third-party studies, and research companies. Next we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, and internet penetration rates. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited to forecast digital products and services due to the non-linear growth of technology adoption. The main drivers are consumer spending per capita, level of digitalization, cloud revenues.

Additional Notes:

The market is updated twice per year in case market dynamics change. Consumer Insights data is unbiased for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

Regarded as the next iteration of the internet, the metaverse is where the physical and digital worlds come together. As an evolution of social technologies, the metaverse allows digital representations of people, avatars, to interact with each other in a variety of settings. Whether it be at work, in an office, going to concerts or sports events, or even trying on clothes, the metaverse provides a space for endless, interconnected virtual communities using virtual reality (VR) headsets, augmented reality (AR) glasses, smartphone apps, or other devices.