Key regions: China, South Korea, Asia, France, United Kingdom
The TV & Video market in Western Asia has been experiencing significant growth in recent years, driven by changing customer preferences and local special circumstances. Customer preferences in the region have shifted towards on-demand and streaming services, as consumers seek convenience and flexibility in their entertainment options.
This trend is driven by the increasing availability of high-speed internet and the proliferation of smartphones and smart TVs. As a result, traditional broadcast television is facing stiff competition from online streaming platforms, leading to a decline in viewership and advertising revenues for traditional broadcasters. Another key trend in the TV & Video market in Western Asia is the growing demand for local content.
As consumers become more discerning and seek programming that reflects their own culture and experiences, there has been a surge in the production and consumption of locally-produced TV shows and movies. This trend is not only driven by customer preferences but also by government initiatives to promote local content and support the local creative industry. Local special circumstances also play a role in shaping the TV & Video market in Western Asia.
For example, the region is home to a diverse population with different languages, cultures, and religious beliefs. This diversity has led to the development of niche markets and the emergence of specialized TV channels catering to specific ethnic and religious groups. These channels provide tailored content to their target audience and have gained a loyal following, contributing to the overall growth of the TV & Video market in the region.
Underlying macroeconomic factors also influence the development of the TV & Video market in Western Asia. Economic growth and rising disposable incomes have increased consumer spending power, allowing more people to afford TVs and video services. Additionally, government investments in infrastructure and digital connectivity have improved access to TV and video content, further driving market growth.
In conclusion, the TV & Video market in Western Asia is experiencing growth due to changing customer preferences, the demand for local content, local special circumstances, and underlying macroeconomic factors. As technology continues to evolve and consumer behaviors shift, the market is expected to continue its upward trajectory, presenting opportunities for both local and international players in the industry.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Segment size:
The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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