Key regions: Asia, United Kingdom, China, Germany, Japan
The Traditional TV & Home Video market in Western Asia is experiencing significant growth and development due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. Customer preferences in Western Asia are shifting towards on-demand and streaming services, as consumers increasingly prefer to watch content at their own convenience.
This is driven by the growing popularity of smartphones and tablets, which provide easy access to streaming platforms and allow users to watch their favorite shows and movies on the go. Additionally, the younger generation in Western Asia is more tech-savvy and accustomed to digital content consumption, further driving the demand for streaming services. Trends in the market show a decline in traditional TV viewership, as more consumers opt for digital platforms.
This can be attributed to the wide availability of high-speed internet connections and the increasing number of streaming platforms in the region. Streaming services such as Netflix, Amazon Prime Video, and local platforms like Shahid VIP and Starzplay Arabia are gaining popularity, offering a wide range of content options and exclusive shows. This trend is expected to continue as more players enter the market and offer competitive pricing and content offerings.
Local special circumstances in Western Asia also contribute to the development of the Traditional TV & Home Video market. The region has a diverse population with different cultural backgrounds and languages, which creates a demand for localized content. Streaming platforms are capitalizing on this by offering a wide range of content in different languages, catering to the preferences of the local population.
Additionally, the increasing production of original content by regional players is attracting viewers and driving subscription numbers. Underlying macroeconomic factors such as increasing disposable income and urbanization also play a role in the development of the market. As the economies in Western Asia continue to grow, more households have the means to invest in high-quality home video systems and subscribe to streaming services.
Urbanization is also contributing to the growth of the market, as more people move to cities and have access to better internet connectivity and entertainment options. In conclusion, the Traditional TV & Home Video market in Western Asia is witnessing growth and development due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The shift towards on-demand and streaming services, the decline in traditional TV viewership, the availability of localized content, and the increasing disposable income and urbanization in the region are all contributing to the growth of the market.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Segment size:
The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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