Key regions: Asia, United Kingdom, China, Germany, Japan
The Traditional TV & Home Video market in Southern Asia is experiencing significant growth and development. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors all contribute to the current state of the industry.
Customer preferences in Southern Asia have shifted towards digital streaming platforms and online video content. With the increasing availability of high-speed internet and the proliferation of smartphones, consumers are opting for on-demand and personalized entertainment options. The convenience and flexibility offered by digital platforms have led to a decline in traditional TV and home video consumption.
Trends in the market reflect this shift towards digital streaming. Major international streaming platforms, such as Netflix and Amazon Prime Video, have gained popularity in the region. These platforms offer a wide range of content, including local and international movies, TV shows, and documentaries.
Additionally, local streaming services have emerged to cater to the specific preferences of Southern Asian consumers. These platforms offer regional content in multiple languages, attracting a large customer base. Local special circumstances also contribute to the growth of the Traditional TV & Home Video market in Southern Asia.
The region has a diverse cultural landscape, with multiple languages and traditions. This diversity creates a demand for content that is specific to each country or region. Local production houses and filmmakers are capitalizing on this demand by creating content that resonates with the local audience.
This has led to an increase in the production of original content, further driving the growth of the industry. Underlying macroeconomic factors also play a role in the development of the Traditional TV & Home Video market in Southern Asia. The region has seen significant economic growth in recent years, resulting in an expanding middle class with higher disposable incomes.
This has led to an increase in consumer spending on entertainment and leisure activities, including TV and home video. Additionally, advancements in technology and infrastructure have made it easier for consumers to access and consume digital content. In conclusion, the Traditional TV & Home Video market in Southern Asia is experiencing growth and development due to customer preferences for digital streaming, trends in the market towards online platforms, local special circumstances that drive the production of regional content, and underlying macroeconomic factors such as economic growth and technological advancements.
This has resulted in a shift away from traditional TV and home video consumption towards digital platforms and online content.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Segment size:
The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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