Key regions: China, South Korea, Asia, France, United Kingdom
The TV & Video market in Southern Asia is experiencing significant growth and development, driven by changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in the TV & Video market in Southern Asia are shifting towards on-demand and streaming services.
With the increasing availability of high-speed internet and the proliferation of smartphones, consumers are seeking convenience and flexibility in their viewing habits. They prefer to watch their favorite TV shows and movies anytime, anywhere, and on any device. This shift in customer preferences has led to a surge in the popularity of streaming platforms and online video services in the region.
Trends in the TV & Video market in Southern Asia are also influenced by global and regional market trends. One of the key trends is the rise of local content production. Southern Asian countries have a rich cultural heritage and a diverse population, which provides a fertile ground for the creation of unique and engaging content.
Local content production not only caters to the preferences of the domestic audience but also attracts viewers from other regions, contributing to the growth of the TV & Video market in Southern Asia. Another trend in the market is the increasing adoption of smart TVs and connected devices. As technology continues to advance, smart TVs have become more affordable and accessible to a wider audience.
These devices offer a seamless integration of traditional TV channels, streaming services, and online content, providing consumers with a comprehensive entertainment experience. The growing popularity of smart TVs and connected devices is driving the demand for content that is optimized for these platforms. Local special circumstances also play a role in shaping the TV & Video market in Southern Asia.
For example, the region has a large population of young viewers who are early adopters of new technologies and platforms. This demographic is driving the demand for innovative and interactive content that caters to their preferences. Additionally, Southern Asian countries have their own unique cultural and linguistic characteristics, which influence the types of content that resonate with the local audience.
Content creators and providers need to understand these nuances and tailor their offerings accordingly. Underlying macroeconomic factors, such as economic growth and increasing disposable incomes, are fueling the expansion of the TV & Video market in Southern Asia. As the region experiences economic development, more households are able to afford TVs and other video consumption devices.
This, in turn, drives the demand for content and services. Furthermore, the growing middle class in Southern Asia is increasingly willing to spend on entertainment and leisure activities, contributing to the growth of the TV & Video market. Overall, the TV & Video market in Southern Asia is evolving rapidly, driven by changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors.
Content providers and industry players need to stay attuned to these developments and adapt their strategies to capitalize on the opportunities presented by this dynamic market.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Segment size:
The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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