Metaverse - Southern Asia

  • Southern Asia
  • The Metaverse market is expected to reach a value of US$2.6bn in 2024, with a projected annual growth rate of 40.11% from 2024 to 2030.
  • This growth is anticipated to result in a market volume of US$19.6bn by 2030.
  • In Southern Asia, the market is estimated to generate a volume of US$23.0bn in 2024.
  • The United States currently leads in generating the most value in the Metaverse market.
  • By 2030, the number of users in the market is projected to reach 478.5m users.
  • The user penetration rate is expected to increase from 8.6% in 2024 to 24.2% by 2030.
  • The average value per user (ARPU) is expected to be US$16.3.
  • In Southern Asia, the Metaverse market in India is experiencing exponential growth, with a focus on virtual reality gaming and immersive digital experiences.
 
Market
 
Region
 
Region comparison
 
Currency
 

Analyst Opinion

The Metaverse market in Southern Asia is experiencing significant growth and development, driven by changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. Customer preferences in Southern Asia are playing a crucial role in the development of the Metaverse market.

With a large and tech-savvy population, there is a growing demand for immersive and interactive digital experiences. People in this region are increasingly seeking virtual environments that allow them to socialize, explore, and engage in various activities. The desire for escapism and entertainment is driving the adoption of Metaverse platforms and applications.

Trends in the market are also shaping the growth of the Metaverse in Southern Asia. One notable trend is the integration of virtual reality (VR) and augmented reality (AR) technologies into the Metaverse. This convergence of technologies is enabling users to have more realistic and immersive experiences, enhancing the appeal of the Metaverse.

Additionally, there is a growing emphasis on user-generated content, allowing individuals to create and share their virtual worlds and experiences. This trend promotes user engagement and fosters a sense of community within the Metaverse. Local special circumstances further contribute to the development of the Metaverse market in Southern Asia.

The region is home to several tech hubs and innovative startups that are at the forefront of Metaverse development. These companies are driving innovation and creating unique Metaverse experiences tailored to the preferences of the local population. Furthermore, Southern Asia has a strong gaming culture, with a large number of avid gamers.

This gaming culture serves as a foundation for the adoption and growth of the Metaverse, as it aligns with the immersive and interactive nature of virtual worlds. Underlying macroeconomic factors also play a role in the development of the Metaverse market in Southern Asia. The region's economic growth and increasing disposable incomes have led to greater spending power among consumers.

This has resulted in a higher demand for entertainment and leisure activities, including those offered by the Metaverse. Additionally, advancements in technology infrastructure, such as improved internet connectivity and mobile penetration, have made the Metaverse more accessible to a wider audience. In conclusion, the Metaverse market in Southern Asia is experiencing rapid growth and development due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors.

The region's tech-savvy population, desire for immersive experiences, and strong gaming culture are driving the adoption of the Metaverse. Integration of VR and AR technologies, user-generated content, and the presence of innovative startups further contribute to the market's growth. The region's economic growth and improved technology infrastructure also play a significant role in the expansion of the Metaverse market in Southern Asia.

Methodology

Data coverage:

Figures are based on advertising spending, in-app spending, in-game spending, online and offline sales, consumer spending, app downloads, and investment and funding data.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use reports, third-party studies, and research companies. Next we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, and internet penetration rates. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited to forecast digital products and services due to the non-linear growth of technology adoption. The main drivers are consumer spending per capita, level of digitalization, and cloud revenues.

Additional Notes:

The market is updated twice per year in case market dynamics change. Consumer Insights data is unbiased for representativeness.

Overview

  • Market Size
  • Analyst Opinion
  • Reach
  • Global Comparison
  • Methodology
  • Key Market Indicators
Please wait

Contact

Get in touch with us. We are happy to help.
Statista Locations
Contact Meredith Alda
Meredith Alda
Sales Manager– Contact (United States)

Mon - Fri, 9am - 6pm (EST)

Contact Yolanda Mega
Yolanda Mega
Operations Manager– Contact (Asia)

Mon - Fri, 9am - 5pm (SGT)

Contact Kisara Mizuno
Kisara Mizuno
Senior Business Development Manager– Contact (Asia)

Mon - Fri, 10:00am - 6:00pm (JST)

Contact Lodovica Biagi
Lodovica Biagi
Director of Operations– Contact (Europe)

Mon - Fri, 9:30am - 5pm (GMT)

Contact Carolina Dulin
Carolina Dulin
Group Director - LATAM– Contact (Latin America)

Mon - Fri, 9am - 6pm (EST)