Traditional TV & Home Video - Peru

In Peru, revenue in the Traditional TV & Home Video market market is projected to reach US$915.90m in 2024.
Revenue in this market is expected to show an annual growth rate (CAGR 2024-2029) of 0.49%, which would result in a projected market volume of US$938.80m by 2029.
The average revenue per user (ARPU) in Peru is expected to amount to US$33.27.
In a global comparison, the United States is anticipated to generate the highest revenue, amounting to US$146.60bn in 2024.
The number of TV viewers in Peru is expected to reach 29.2m users by 2029.
User penetration in the Traditional TV & Home Video market market in Peru is expected to be at 79.4% in 2024.
Additionally, the average revenue per TV user (ARPU) in the Traditional TV & Home Video market market in Peru is projected to amount to US$33.27 in 2024.
Peru's Traditional TV & Home Video market is experiencing a shift, as streaming services increasingly dominate viewer preferences, challenging conventional broadcasting methods.

Definition:

The Traditional TV and Home Video market involves the distribution and consumption of audiovisual content through conventional broadcast television channels and physical media formats like DVDs and Blu-ray discs. It encompasses the production, broadcasting, and viewing of television programs, movies, and other video content within households. Additionally, the market includes advertising placements within television programming and the collection of public TV Licence fees to support public service broadcasting networks, contributing to the diverse landscape of content delivery and revenue generation within the industry.

Structure:

The traditional TV and home video market comprises several key components, including pay TV services, physical home video sales, traditional TV advertising, and public TV Licence fees. Pay TV services involve subscription-based access to premium television channels and content, often delivered through cable, satellite, or internet-based platforms. Physical home video sales encompass the distribution of movies and TV shows on DVDs, Blu-ray discs, and other physical media formats for consumer purchase or rental. Traditional TV advertising involves the placement of commercials within broadcast television programs, generating revenue for broadcasters and advertisers alike. Public TV Licence fees refer to the mandatory charges imposed on households to fund public service broadcasting networks and channels. Together, these elements form the backbone of the traditional TV and home video market, catering to diverse viewer preferences and consumption habits.

Additional Information:

The market comprises revenues, ad spendings, viewers, average revenue per user, and penetration rates. Revenues are generated through purchases. Key players in the market are companies, such as NBCUniversal, CBS Corporation, and The Walt Disney Company.

Pay-TV subscriptions such as DirectTV, AT&T TV, and Sky
Physical home video such as DVD & Blu-ray sales
Traditional TV advertising such as commercial breaks
Public TV license fees such as BBC License in the UK and the Rundfunkbeitrag in Germany

OTT (Over-the-top content) services such as Netflix, Hulu, iTunes, and Pluto.tv
Public license fees collected in the form of a tax such as income tax in the Nordic countries
DVD & Blu-ray rental

The Traditional TV & Home Video market in Peru is experiencing significant growth and development. Customer preferences are shifting towards digital streaming platforms, leading to a decline in traditional TV consumption. Additionally, the local market is influenced by special circumstances and underlying macroeconomic factors.

Customer preferences: Peruvian consumers are increasingly favoring digital streaming platforms over traditional TV. This shift can be attributed to several factors. Firstly, the convenience and flexibility of streaming services allow viewers to access their favorite shows and movies at any time and on any device. This aligns with the growing trend of on-demand content consumption worldwide. Secondly, the availability of a wide range of content on streaming platforms, including international shows and movies, caters to the diverse preferences of Peruvian viewers. Lastly, the affordability of streaming services compared to traditional TV subscriptions is an attractive factor for cost-conscious consumers.

Trends in the market: The traditional TV market in Peru is experiencing a decline in viewership. This can be attributed to the rise of digital streaming platforms, which offer a more personalized and interactive viewing experience. As a result, traditional TV broadcasters are adapting to this changing landscape by launching their own streaming platforms or partnering with existing ones. This allows them to reach a wider audience and remain competitive in the market.

Local special circumstances: Peru has a rapidly growing middle class, which is driving the demand for digital entertainment. As more households gain access to the internet and affordable devices, the adoption of streaming services is expected to continue to rise. Additionally, the country has a large youth population, who are early adopters of new technologies and are more likely to embrace digital streaming platforms.

Underlying macroeconomic factors: Peru's growing economy and increasing disposable income levels are contributing to the development of the Traditional TV & Home Video market. As consumers have more purchasing power, they are able to invest in digital entertainment options such as streaming services and high-quality home video equipment. Furthermore, the government's efforts to improve internet infrastructure and expand access to broadband services are facilitating the growth of the digital entertainment industry in Peru. In conclusion, the Traditional TV & Home Video market in Peru is evolving to meet the changing preferences of consumers. The rise of digital streaming platforms, driven by factors such as convenience, content availability, and affordability, is reshaping the market. Traditional TV broadcasters are adapting to this shift by embracing streaming services. The local market is influenced by special circumstances such as a growing middle class and a large youth population, as well as underlying macroeconomic factors including economic growth and improved internet infrastructure.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.

Modeling approach / Segment size:

The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.