TV & Video - Peru | Statista Market Forecast

In Peru, revenue in the TV & Video market market is projected to reach US$1.22bn in 2024.
Revenue is expected to display an annual growth rate (CAGR 2024-2029) of 1.63%, leading to a projected market volume of US$1.32bn by 2029.
The predominant market within this market is Traditional TV & Home Video, anticipated to have a market volume of US$915.90m in 2024.
When compared globally, the majority of revenue will be generated the United States, which is expected to reach US$280.30bn in 2024.
In the TV & Video market market in Peru, the number of users is projected to amount to 35.4m users by 2029.
User penetration in the TV & Video market market in Peru is expected to be at 94.1% in 2024.
The average revenue per user (ARPU) in Peru is projected to amount to US$37.30 in 2024.
Peru's TV and video market is increasingly embracing digital streaming platforms, reflecting a shift in consumer preferences for on-demand content over traditional broadcasting.

Definition:

The TV & Video market encompasses the diverse landscape of audiovisual content delivery, including traditional broadcast television, streaming services, and digital platforms. This market offers a vast array of content, from TV shows and movies to live sports events and news broadcasts, catering to a wide range of viewer interests. As technology evolves, so too does the way we consume video content, with traditional linear TV being complemented by on-demand and over-the-top (OTT) streaming options. This evolution reflects changing consumer preferences and the increasing accessibility of internet-connected devices, providing viewers with greater flexibility and choice in how they access and enjoy their favorite programs.

Structure:

The TV & Video market encompasses both Traditional TV & Home Video and OTT Video. Traditional TV & Home Video involves scheduled programming and physical media distribution like DVDs. OTT Video delivers content over the internet, offering on-demand access to a wide range of options.

Additional Information:

The market comprises revenues, ad spendings, viewers, average revenue per user, and penetration rates. Revenues are generated through purchases and subscription payments. Key players in the market are companies, such as The Walt Disney Company, Netflix, or Amazon.

Pay-TV subscriptions such as DirectTV, AT&T TV, and Sky
Over-the-top services such as Netflix, Hulu, iTunes, and Pluto.tv
Physical home video such as DVD & Blu-ray
Traditional TV advertising such as commercial breaks
Public TV licence fees such as BBC TV License in the UK and the Rundfunkbeitrag in Germany

Movie theater ticket sales such as from AMC Theatres
Public license fees collected in the form of a tax such as income tax in the Nordic countries

The TV & Video market in Peru has experienced significant growth in recent years, driven by changing customer preferences and local special circumstances.

Customer preferences: Peruvian consumers have shown a growing interest in TV and video content, with an increasing demand for both traditional broadcast and online streaming services. This shift in preferences can be attributed to several factors, including the rising popularity of smartphones and other mobile devices, which allow users to access video content anytime and anywhere. Additionally, the availability of high-speed internet connections has made it easier for Peruvians to stream videos online, leading to a surge in subscription-based video-on-demand services.

Trends in the market: One of the key trends in the TV & Video market in Peru is the rapid adoption of streaming services. Streaming platforms such as Netflix, Amazon Prime Video, and Disney+ have gained significant traction in the country, offering a wide range of content options to consumers. This trend is expected to continue as more Peruvians embrace digital entertainment and seek out personalized viewing experiences. Furthermore, local broadcasters are also capitalizing on this trend by launching their own streaming platforms, providing a mix of local and international content to cater to the preferences of Peruvian viewers. Another notable trend in the market is the increasing demand for smart TVs. Peruvian consumers are increasingly looking for TVs with built-in internet connectivity and streaming capabilities, allowing them to access online content without the need for additional devices. This trend is driven by the convenience and seamless integration of smart TVs, as well as the declining prices of these devices. As a result, smart TVs are becoming the preferred choice for many Peruvian households, replacing traditional TVs.

Local special circumstances: Peru has a diverse population with varying cultural backgrounds and preferences, which has contributed to the growth of the TV & Video market. Local content plays a significant role in attracting viewers, as Peruvians have a strong affinity for their own culture and language. This has led to the production and broadcast of a wide range of local TV shows and movies, catering to the specific tastes and interests of Peruvian viewers. Additionally, the government has implemented policies to promote the local content industry, providing incentives and support for the production of local TV and video content.

Underlying macroeconomic factors: The growing TV & Video market in Peru is also influenced by underlying macroeconomic factors. The country has experienced steady economic growth in recent years, leading to an increase in disposable income and consumer spending. This has allowed more Peruvians to afford TVs and video streaming services, contributing to the expansion of the market. Furthermore, the increasing penetration of internet and mobile technologies has provided the infrastructure needed for the growth of the TV & Video market, enabling Peruvians to access and enjoy a wide range of content options.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.

Modeling approach / Segment size:

The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

Online video streaming has visibly transformed the global media landscape and impacted viewing behavior around the world. Driven by rapid leaps in internet adoption, widespread availability of mobile devices, and the ever-increasing popularity of online video content, the global video streaming market has experienced unprecedented growth in the last decade. In 2023, the over-the-top (OTT) video revenue reached an estimated 288 billion U.S. dollars, with the United States accounting for the largest share of revenue worldwide. Considering that the list of international streaming services and the catalog of online video content continue to expand at a rapid pace, the number of OTT users worldwide is expected to reach new heights in the future.