In-game Advertising - Peru

Peru

Highlights

In Peru, revenue in the In-game Advertising market market is projected to reach US$24.43m in 2024.
The revenue in this market is expected to show an annual growth rate (CAGR 2024-2029) of 12.76%, resulting in a projected market volume of US$44.54m by 2029.
The average revenue per user (ARPU) in Peru is expected to amount to US$1.71.
In global comparison, most revenue will be generated China, with a figure of US$46.61bn in 2024.
In Peru, the growing popularity of mobile gaming is driving an increased interest in in-game advertising as brands seek to engage younger audiences.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The In-game Advertising market in Peru is experiencing significant growth due to several factors.

Customer preferences: Peruvian gamers have shown a strong preference for in-game advertising, as it allows them to access free or discounted games. With a growing gaming community in the country, players are increasingly open to engaging with advertisements within their favorite games. This preference is also influenced by the fact that Peruvian gamers are generally price-sensitive and appreciate the opportunity to access games at a lower cost.

Trends in the market: One of the key trends in the Peruvian In-game Advertising market is the increasing use of targeted advertisements. Advertisers are leveraging data analytics and user behavior insights to deliver personalized ads that resonate with the gaming audience. This trend is driven by the growing sophistication of advertising technologies and the desire to maximize the effectiveness of advertising campaigns. Another trend in the market is the rise of mobile gaming. Mobile gaming has gained immense popularity in Peru, with a large number of people accessing games through their smartphones. This shift towards mobile gaming has created new opportunities for in-game advertising, as advertisers can reach a wider audience through mobile platforms. Advertisements integrated seamlessly into mobile games have the potential to capture the attention of players and generate higher engagement rates.

Local special circumstances: Peru has a rapidly growing middle class, which has led to increased disposable income among consumers. This has resulted in a higher demand for entertainment options, including gaming. With more Peruvians having access to gaming devices and the internet, the market for in-game advertising has expanded significantly. Advertisers are capitalizing on this trend by investing in targeted advertising campaigns to reach this growing consumer segment.

Underlying macroeconomic factors: The Peruvian economy has been experiencing steady growth, which has had a positive impact on the gaming industry. As the economy continues to improve, more consumers are able to afford gaming devices and spend on digital entertainment. This has created a favorable environment for the In-game Advertising market to thrive. In conclusion, the In-game Advertising market in Peru is growing due to the preferences of Peruvian gamers, the increasing use of targeted advertisements, the rise of mobile gaming, the country's growing middle class, and the overall positive macroeconomic factors. Advertisers are recognizing the potential of the Peruvian gaming market and are investing in in-game advertising to reach a wider audience and drive engagement.

Data coverage:

The data encompasses B2C revenues. Figures are based on in-app advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers ad spending on advertisements displayed within a mobile application.

Modeling approach / Market size:

The market size is determined through a combined top-down and bottom-up approach. We use market data from independent databases, the number of application downloads from data partners, survey results taken from our primary research (e.g., Consumer Insights), and third-party reports to analyze and estimate global in-app advertising spending. To analyze the markets, we start by researching digital advertising in mobile applications for each advertising format, incidents of in-app and mobile browser usage, as well as the time spent in mobile apps by categories. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, mobile users, and digital consumer spending. Lastly, we benchmark key countries and/or regions (e.g., global, the United States, China) with external sources.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional Notes:

The market is updated twice per year in case market dynamics change. Consumer Insights data is unbiased for representativeness.