Market Insights Advertising & Media Media Cinema

Cinema Concessions - Peru

Peru

In Peru, the revenue in the Cinema Concessions market market is projected to reach US$29.38m in 2024.
Revenue is expected to exhibit an annual growth rate (CAGR 2024-2029) of 5.36%, leading to a projected market volume of US$38.15m by 2029.
Within this market in Peru, the number of viewers is anticipated to reach 2.8m users by 2029.
User penetration in Peru will be 6.9% in 2024 and is expected to increase to 7.7% by 2029.
The average revenue per viewer in the Cinema Concessions market market in Peru is projected to amount to US$12.33.
In a global context, the highest revenue will be generated the United States, amounting to US$9,884.00m in 2024.
In Peru, cinema concessions are experiencing a shift towards healthier snack options, reflecting a growing consumer preference for wellness and sustainability in entertainment.

Key regions: Germany, Europe, United States, China, United Kingdom

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Analyst Opinion

The Cinema Concessions market in Peru has been experiencing significant growth in recent years, driven by changing customer preferences and local special circumstances.

Customer preferences: Peruvian cinema-goers have shown a growing interest in the overall cinema experience, including the availability and variety of concessions. They are increasingly looking for a wide range of food and beverage options to enhance their movie-watching experience. This shift in preferences has led to an increase in demand for a diverse range of snacks, beverages, and other concession items in cinemas across the country.

Trends in the market: One of the key trends in the Cinema Concessions market in Peru is the introduction of premium and gourmet food and beverage options. Cinemas are now offering a variety of high-quality snacks and drinks, including gourmet popcorn flavors, artisanal chocolates, and craft beers. This trend is driven by the desire to provide a more upscale experience for customers and cater to their evolving tastes and preferences. Another trend in the market is the integration of technology in the concession experience. Many cinemas in Peru now offer self-service kiosks and mobile ordering options, allowing customers to customize their orders and avoid long queues. This not only improves the efficiency of the concession process but also enhances the overall customer experience.

Local special circumstances: Peru's growing middle class and increasing disposable income have played a significant role in the development of the Cinema Concessions market. As more people have the means to spend on entertainment, there is a greater demand for a premium cinema experience, including a wide range of concession options. Additionally, the popularity of cinema as a social activity in Peru has also contributed to the growth of the concessions market.

Underlying macroeconomic factors: The overall economic growth in Peru has created a favorable environment for the Cinema Concessions market. With a stable economy and increasing consumer spending power, more people are able to afford cinema tickets and indulge in concession items. Additionally, the rise of urbanization and the expansion of modern shopping malls, where many cinemas are located, have also contributed to the growth of the market. In conclusion, the Cinema Concessions market in Peru is developing due to changing customer preferences, local special circumstances, and underlying macroeconomic factors. The demand for premium and gourmet concession options, the integration of technology in the concession experience, Peru's growing middle class and increasing disposable income, and the overall economic growth in the country are all contributing to the growth of the market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Cinema market, which comprises revenues from box office, advertsing and concessions. The market includes both consumer and advertising spending. All monetary figures refer to consumer spending on tickets and concessions. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.