Key regions: Asia, United Kingdom, China, Germany, Japan
The Traditional TV & Home Video market in North Macedonia has been experiencing significant growth in recent years.
Customer preferences: Customers in North Macedonia have shown a strong preference for traditional TV and home video entertainment. This can be attributed to several factors, including the cultural significance of television in the country and the limited availability of high-speed internet in some areas. Additionally, many households in North Macedonia still rely on traditional TV and home video as their primary source of entertainment, as they may not have access to streaming services or may prefer the convenience and familiarity of traditional television.
Trends in the market: One of the key trends in the Traditional TV & Home Video market in North Macedonia is the increasing demand for high-definition content. As technology continues to advance, consumers are seeking higher quality viewing experiences. This has led to the proliferation of HD channels and the availability of Blu-ray and DVD players in the market. Additionally, there has been a rise in the popularity of smart TVs, which allow consumers to access online streaming services and other digital content directly from their television sets. Another trend in the market is the growing popularity of video on demand (VOD) services. While traditional TV still dominates the market, VOD platforms such as Netflix and Amazon Prime Video have gained traction among consumers in North Macedonia. This can be attributed to the increasing availability of high-speed internet and the convenience of on-demand content. However, it is important to note that the adoption of VOD services is still relatively low compared to other countries, as many consumers in North Macedonia prefer the scheduled programming and variety offered by traditional TV channels.
Local special circumstances: One of the unique aspects of the Traditional TV & Home Video market in North Macedonia is the influence of local content. North Macedonian television channels produce a significant amount of original programming, including news, dramas, and reality shows. This has contributed to the popularity of traditional TV among local audiences, as they are able to connect with content that is relevant to their culture and experiences. Additionally, the government has implemented policies to support and promote local content production, further bolstering the presence of traditional TV in the market.
Underlying macroeconomic factors: The growth of the Traditional TV & Home Video market in North Macedonia can be attributed to several underlying macroeconomic factors. The country has experienced steady economic growth in recent years, which has led to an increase in disposable income and consumer spending. As a result, more households are able to afford television sets and home video equipment. Furthermore, the government has invested in infrastructure development, including the expansion of digital terrestrial television (DTT) coverage, which has improved the accessibility and quality of traditional TV services in the country. Overall, these factors have contributed to the positive growth trajectory of the Traditional TV & Home Video market in North Macedonia.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Segment size:
The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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