Key regions: China, South Korea, Asia, France, United Kingdom
The TV & Video market in North Macedonia has been experiencing significant growth and development in recent years. Customer preferences in North Macedonia have shifted towards digital platforms and streaming services, as consumers increasingly seek convenience and flexibility in their viewing habits. Traditional television viewership has declined, as more and more people opt for on-demand content that can be accessed anytime and anywhere. This trend is in line with global patterns, as streaming services have gained popularity worldwide. In addition to the rise of digital platforms, there is also a growing demand for local content in North Macedonia. Viewers are increasingly interested in consuming content that reflects their own culture and language. This has led to the emergence of local production companies and the creation of original Macedonian TV series and movies. This trend is not unique to North Macedonia, as many countries around the world are experiencing a resurgence in local content production. The TV & Video market in North Macedonia is also influenced by local special circumstances. The country has a relatively small population and a lower GDP compared to other European countries. This means that the market size is smaller and the purchasing power of consumers may be lower. However, this has not deterred the growth of the market, as digital platforms and streaming services offer affordable and accessible options for consumers. Underlying macroeconomic factors also contribute to the development of the TV & Video market in North Macedonia. The country has seen steady economic growth in recent years, which has led to an increase in disposable income for many households. This allows consumers to spend more on entertainment and leisure activities, including TV and video services. Furthermore, the government has implemented policies to support the development of the digital economy, which has created a favorable environment for the growth of the TV & Video market. In conclusion, the TV & Video market in North Macedonia is developing in response to changing customer preferences, local special circumstances, and underlying macroeconomic factors. The shift towards digital platforms and streaming services, the demand for local content, and the growth of the digital economy are all contributing to the growth and development of the market. Despite the smaller market size and lower purchasing power of consumers, the TV & Video market in North Macedonia is thriving and offers ample opportunities for businesses in the industry.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Segment size:
The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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