Traditional TV & Home Video - Czechia

In Czechia, revenue in the Traditional TV & Home Video market market is projected to reach US$1.12bn in 2024.
Revenue in this sector is expected to demonstrate an annual growth rate (CAGR 2024-2029) of 1.21%, leading to a projected market volume of US$1.19bn by 2029.
The average revenue per user (ARPU) in Czechia is anticipated to amount to US$134.30.
In a global context, the majority of revenue will be generated the United States, with figures reaching US$146.60bn in 2024.
The number of TV viewers in Czechia is expected to reach 8.4m users by 2029.
User penetration within the Traditional TV & Home Video market market in Czechia is projected to be at 79.3% in 2024.
Furthermore, the average revenue per TV user (ARPU) in the Traditional TV & Home Video market market in Czechia is anticipated to be US$134.30 in 2024.
In Czechia, the traditional TV and home video market is witnessing a decline as streaming services increasingly capture viewer attention and preferences.

Definition:

The Traditional TV and Home Video market involves the distribution and consumption of audiovisual content through conventional broadcast television channels and physical media formats like DVDs and Blu-ray discs. It encompasses the production, broadcasting, and viewing of television programs, movies, and other video content within households. Additionally, the market includes advertising placements within television programming and the collection of public TV Licence fees to support public service broadcasting networks, contributing to the diverse landscape of content delivery and revenue generation within the industry.

Structure:

The traditional TV and home video market comprises several key components, including pay TV services, physical home video sales, traditional TV advertising, and public TV Licence fees. Pay TV services involve subscription-based access to premium television channels and content, often delivered through cable, satellite, or internet-based platforms. Physical home video sales encompass the distribution of movies and TV shows on DVDs, Blu-ray discs, and other physical media formats for consumer purchase or rental. Traditional TV advertising involves the placement of commercials within broadcast television programs, generating revenue for broadcasters and advertisers alike. Public TV Licence fees refer to the mandatory charges imposed on households to fund public service broadcasting networks and channels. Together, these elements form the backbone of the traditional TV and home video market, catering to diverse viewer preferences and consumption habits.

Additional Information:

The market comprises revenues, ad spendings, viewers, average revenue per user, and penetration rates. Revenues are generated through purchases. Key players in the market are companies, such as NBCUniversal, CBS Corporation, and The Walt Disney Company.

Pay-TV subscriptions such as DirectTV, AT&T TV, and Sky
Physical home video such as DVD & Blu-ray sales
Traditional TV advertising such as commercial breaks
Public TV license fees such as BBC License in the UK and the Rundfunkbeitrag in Germany

OTT (Over-the-top content) services such as Netflix, Hulu, iTunes, and Pluto.tv
Public license fees collected in the form of a tax such as income tax in the Nordic countries
DVD & Blu-ray rental

The Traditional TV & Home Video market in Czechia has been experiencing significant growth in recent years, driven by changing customer preferences and technological advancements.

Customer preferences: Customers in Czechia have shown a strong preference for traditional TV and home video content. This can be attributed to several factors, including the cultural significance of television in Czech society and the availability of a wide range of local and international programming. Additionally, many Czech consumers still enjoy the experience of watching movies and TV shows on physical media, such as DVDs and Blu-rays, as it provides a tangible and collectible form of entertainment.

Trends in the market: One of the key trends in the Traditional TV & Home Video market in Czechia is the increasing popularity of streaming services. While traditional TV still holds a significant share of the market, streaming platforms like Netflix and Amazon Prime Video have gained a strong foothold among Czech consumers. This trend can be attributed to the convenience and affordability of streaming services, as well as the growing availability of high-speed internet connections in the country. Another trend in the market is the rise of local content production. Czechia has a rich history of film and television production, and there is a growing demand for locally produced content. This trend can be seen in the success of Czech TV series and movies both domestically and internationally. Local production companies are investing in creating high-quality content that appeals to Czech audiences, as well as international viewers.

Local special circumstances: Czechia has a unique market for Traditional TV & Home Video due to its geographical location and cultural heritage. The country has a strong tradition of film and television production, with a number of renowned directors and actors hailing from Czechia. This cultural significance has contributed to the popularity of traditional TV and home video content among Czech consumers. Additionally, Czechia is located in Central Europe, which allows for easy access to content from neighboring countries. This has led to a diverse range of programming options for Czech viewers, including both local and international content. The availability of content from different cultural backgrounds has further fueled the demand for traditional TV and home video in the country.

Underlying macroeconomic factors: The growth of the Traditional TV & Home Video market in Czechia can also be attributed to favorable macroeconomic factors. The country has experienced steady economic growth in recent years, which has increased disposable incomes and consumer spending. This has allowed Czech consumers to invest in home entertainment systems and purchase traditional TV and home video content. Furthermore, the increasing availability of high-speed internet connections in Czechia has facilitated the growth of streaming services. As more households gain access to reliable internet, the demand for online content has surged. This has led to the proliferation of streaming platforms and the expansion of the Traditional TV & Home Video market in Czechia. In conclusion, the Traditional TV & Home Video market in Czechia is experiencing growth due to changing customer preferences, including the increasing popularity of streaming services and the demand for local content. The country's unique cultural heritage and favorable macroeconomic factors have also contributed to the market's development. With the continued advancement of technology and the availability of diverse programming options, the market is expected to further expand in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.

Modeling approach / Segment size:

The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.