Sports

Revenue in the Sports market is projected to reach US$166.00m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 3.04%, resulting in a projected market volume of US$192.80m by 2029.
In global comparison, most revenue will be generated United States (US$49.76bn in 2024).
The average revenue per user (ARPU) in the Sports market is projected to amount to US$86.53 in 2024.

Definition:

The sports market encompasses various segments related to popular sports such as Soccer, Football, Basketball, Baseball, and Cricket. These segments include media, ticket sales, and merchandise sales, catering to the diverse needs of sports enthusiasts worldwide.

Structure:

Media: This market focuses on revenues generated from broadcasting rights, digital streaming services, advertising, and sponsorships related to sporting events. It encompasses television broadcasting, online streaming platforms, and radio broadcasts dedicated to Soccer, Football, Basketball, Baseball, and Cricket.
Ticket Sales: This part comprises revenues generated from the sale of tickets for live sporting events, including matches, tournaments, and championships in Soccer, Football, Basketball, Baseball, and Cricket. It encompasses sales from both physical ticket outlets and online ticketing platforms.
Merchandise Sales: This market includes revenues derived from the sale of sports-related merchandise such as jerseys, caps, memorabilia, equipment, and accessories associated with Soccer, Football, Basketball, Baseball, and Cricket. It covers sales through retail outlets, online stores, and official team or league merchandise shops.

Additional information:

The market metrics include revenues, users, average revenue per user, and market penetration rates. Revenues are primarily driven by consumer spending on media subscriptions, ticket purchases, and merchandise. Insights into the consumer market also encompass data on specific sports events, teams, and leagues, providing comprehensive analytics for informed decision-making.

Key players in the sports market include major sports leagues, broadcasting networks, sports apparel brands, and retail chains specializing in sports merchandise. For further details on the data presented, refer to the information provided alongside the respective data sets.

Ticket sales from games, such as league games
Revenue from merchandise, such as jerseys
Revenue from media rights, such as TV broadcasting

Revenue from player transfers, such as transfer fees
Tickets sold on the secondary market, such as on eBay
Revenue from licensing or sponsorship, such as from logos

The Sports market in Czechia has seen minimal growth, influenced by factors such as fluctuating consumer interest, increasing competition among sub-markets, and limited technological advancements. However, the popularity of traditional Czech sports like football and ice hockey continues to drive the overall market.

Customer preferences: With a growing focus on health and well-being, Czech consumers are increasingly turning to digital solutions for fitness and wellness. Wearable devices and health tracking apps are seeing a surge in demand, while online doctor consultations are becoming more popular for convenient and timely medical advice. This shift towards digital care options is also driven by the need for remote monitoring and management of chronic conditions.

Trends in the market: In Czechia, the Sports Market is experiencing a shift towards e-sports, with the industry seeing a surge in online tournaments and professional teams. This trend has been accelerated by the COVID-19 pandemic, as traditional sports were put on hold and people turned to virtual competitions for entertainment. This trajectory is likely to continue, with e-sports gaining more mainstream recognition and attracting larger audiences. This has significant implications for stakeholders, such as sports teams and advertisers, who may need to adapt their strategies to cater to this growing market. Additionally, technology companies and gaming platforms are also poised to benefit from this trend by providing the necessary infrastructure and support for e-sports events.

Local special circumstances: In Czechia, the Sports Market holds a significant place in the countrys culture and identity. This is due to the countrys deep-rooted appreciation for sports, with football, ice hockey, and tennis being the most popular. The geographical layout of the country, with its many mountains and lakes, also lends itself to various outdoor sports. Moreover, the countrys history, with its long tradition of hosting major sporting events, has contributed to the development of a robust and competitive Sports market. However, the market is also subject to strict regulations, with a focus on fair play and doping control, which plays a significant role in shaping the dynamics of the market.

Underlying macroeconomic factors: The Sports Market in Czechia is heavily influenced by macroeconomic factors such as the overall economic health of the country, consumer spending trends, and government policies. With a stable and growing economy, consumer confidence and disposable income are increasing, leading to a higher demand for sports products and services. Furthermore, the governments investment in infrastructure and sports facilities has also contributed to the development of the market. In addition, the rising popularity of sports and fitness activities among the population has resulted in a strong and steady demand for sports-related products and services.

Data coverage:

The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.