Metaverse

The projected value of the Metaverse market in 2024 is estimated to reach US$158.6m.
It is expected to experience a compound annual growth rate (CAGR) of 38.89% from 2024 to 2030, resulting in a projected market volume of US$1.1bn by 2030.
In 2024, United States is the leading generator of value in the Metaverse market, with a projected market volume of US$23.0bn.
By 2030, the number of users in the Metaverse market is expected to reach 5.2m users.
The user penetration rate is projected to be 17.0% in 2024 and is expected to increase to 49.6% by 2030.
The average value per user (ARPU) is anticipated to be US$88.8.
It is worth noting that these projections and estimations pertain to the Metaverse market, which is a virtual reality space where users can interact with a computer-generated environment.
In the context of Czechia, this market presents opportunities and challenges for the country's digital economy and technological advancements.
Czechia's Metaverse market is experiencing a surge in virtual reality gaming, with local developers creating immersive and culturally relevant experiences.

Definition:

The term metaverse refers to a virtual world or collection of virtual worlds that exist in a shared digital space and can be accessed by users through the internet. It typically includes virtual reality, augmented reality, and other immersive technologies. Its scope encompasses a wide range of possibilities and opportunities in education, entertainment, health and fitness, and even remote work, but it is commonly associated with eCommerce and gaming.

Structure:

The Metaverse market covers the markets eCommerce, Gaming, and Education. The eCommerce market covers all goods that can be purchased and distributed within and throughout the metaverse. Gaming encompasses all games that are either directly involved in classified metaverse apps or collaborative open-world games. Education covers the range of possibilities for consumers to experience courses, classes, field trips, and more in the metaverse. For a more detailed explanation of all the markets, see the respective market page.

Additional Notes:

The market comprises market sizes, users, average revenue per user, and penetration rates. Market sizes are generated through in-app purchases, advertising spending, and consumer spending on apps, games, items, products, and hardware such as headsets or glasses. Sales channel data shows both online and offline market sizes. Information on gaming, eCommerce, virtual assets, digital media, digital health, digital advertising, and education can also be found in the Digital Market Insights. Information on AR & VR hardware can also be found in the Advertising & Media Insights. Key players of the market include companies such as Meta, Roblox, Epic Games, and Decentraland.

Open-world games with social interaction, such as Fortnite
Ecommerce marketplaces, such as NIKELAND in Roblox
Virtual Assets used to buy goods in the metaverse, such as Ethereum
Education in form of online classes or certificates in the metaverse, such as Decentraland University

Non-related open-world games, such as World of Warcraft
Physical goods, service and products bought with cryptocurrencies, such as Fashion
Non-fungible Tokens bought as personal collectable, such as non-metaverse selection on OpenSea

The Metaverse market in Czechia is experiencing significant growth and development, driven by customer preferences for immersive and interactive digital experiences.

Customer preferences: Czech consumers are increasingly seeking out virtual reality (VR) and augmented reality (AR) technologies, as they offer a unique and engaging way to experience digital content. The demand for immersive gaming experiences, virtual social interactions, and virtual shopping experiences is on the rise. Customers are drawn to the idea of creating and exploring virtual worlds, where they can escape from reality and interact with others in a virtual environment.

Trends in the market: One of the key trends in the Metaverse market in Czechia is the growing popularity of virtual gaming. Czech gamers are embracing virtual reality gaming platforms, where they can fully immerse themselves in the gaming experience. This trend is fueled by the increasing availability of VR gaming devices and the development of high-quality virtual reality games. Additionally, there is a rising demand for virtual social platforms, where users can meet and interact with friends and strangers in virtual environments. These platforms offer a sense of community and connection, especially during times when physical interactions are limited. Another trend in the Metaverse market in Czechia is the integration of virtual reality and augmented reality in the retail sector. Virtual shopping experiences are becoming more common, allowing customers to browse and purchase products in a virtual environment. This trend is particularly appealing to tech-savvy consumers who enjoy the convenience and novelty of virtual shopping. Furthermore, companies are exploring the use of augmented reality to enhance the shopping experience by overlaying digital information on physical products, providing customers with additional details and interactive features.

Local special circumstances: Czechia has a well-developed tech industry and a high level of digital literacy among its population. This creates a favorable environment for the growth of the Metaverse market. The country also has a strong gaming culture, with a significant number of Czech gamers actively participating in the gaming community. This enthusiasm for gaming translates into a higher adoption rate of virtual reality technologies and a greater acceptance of virtual experiences.

Underlying macroeconomic factors: The Czech economy has been steadily growing, providing consumers with increased purchasing power. This, coupled with the relatively affordable prices of virtual reality devices and accessories, makes it more accessible for Czech consumers to enter the Metaverse market. Furthermore, the COVID-19 pandemic has accelerated the adoption of digital technologies across various industries, including entertainment and retail. As a result, there is a greater demand for immersive digital experiences, driving the growth of the Metaverse market in Czechia. In conclusion, the Metaverse market in Czechia is experiencing growth and development due to customer preferences for immersive digital experiences, such as virtual gaming and virtual shopping. The country's tech-savvy population, strong gaming culture, and favorable macroeconomic factors contribute to the increasing adoption of virtual reality and augmented reality technologies. As the market continues to evolve, it is expected to offer even more innovative and engaging experiences for Czech consumers.

Data coverage:

Figures are based on advertising spending, in-app spending, in-game spending, online and offline sales, consumer spending, app downloads, and investment and funding data.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use reports, third-party studies, and research companies. Next we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, and internet penetration rates. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited to forecast digital products and services due to the non-linear growth of technology adoption. The main drivers are consumer spending per capita, level of digitalization, and cloud revenues.

Additional Notes:

The market is updated twice per year in case market dynamics change. Consumer Insights data is unbiased for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

Regarded as the next iteration of the internet, the metaverse is where the physical and digital worlds come together. As an evolution of social technologies, the metaverse allows digital representations of people, avatars, to interact with each other in a variety of settings. Whether it be at work, in an office, going to concerts or sports events, or even trying on clothes, the metaverse provides a space for endless, interconnected virtual communities using virtual reality (VR) headsets, augmented reality (AR) glasses, smartphone apps, or other devices.