TV & Video - Czechia | Statista Market Forecast

In Czechia, revenue in the TV & Video market market is projected to reach US$1.47bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 2.11%, resulting in a projected market volume of US$1.64bn by 2029.
The largest market within this market in Czechia is Traditional TV & Home Video, which is anticipated to have a market volume of US$1.12bn in 2024.
In a global context, the most revenue will be generated the United States, with a figure of US$280.30bn in 2024.
In the TV & Video market market in Czechia, the number of users is expected to amount to 9.6m users by 2029.
User penetration in the TV & Video market market in Czechia is expected to be at 90.5% in 2024.
The average revenue per user (ARPU) in Czechia is projected to amount to US$154.90 in 2024.
In Czechia, the TV & Video market is increasingly prioritizing localized content, reflecting the nation's cultural identity and diverse audience preferences.

Definition:

The TV & Video market encompasses the diverse landscape of audiovisual content delivery, including traditional broadcast television, streaming services, and digital platforms. This market offers a vast array of content, from TV shows and movies to live sports events and news broadcasts, catering to a wide range of viewer interests. As technology evolves, so too does the way we consume video content, with traditional linear TV being complemented by on-demand and over-the-top (OTT) streaming options. This evolution reflects changing consumer preferences and the increasing accessibility of internet-connected devices, providing viewers with greater flexibility and choice in how they access and enjoy their favorite programs.

Structure:

The TV & Video market encompasses both Traditional TV & Home Video and OTT Video. Traditional TV & Home Video involves scheduled programming and physical media distribution like DVDs. OTT Video delivers content over the internet, offering on-demand access to a wide range of options.

Additional Information:

The market comprises revenues, ad spendings, viewers, average revenue per user, and penetration rates. Revenues are generated through purchases and subscription payments. Key players in the market are companies, such as The Walt Disney Company, Netflix, or Amazon.

Pay-TV subscriptions such as DirectTV, AT&T TV, and Sky
Over-the-top services such as Netflix, Hulu, iTunes, and Pluto.tv
Physical home video such as DVD & Blu-ray
Traditional TV advertising such as commercial breaks
Public TV licence fees such as BBC TV License in the UK and the Rundfunkbeitrag in Germany

Movie theater ticket sales such as from AMC Theatres
Public license fees collected in the form of a tax such as income tax in the Nordic countries

The TV & Video market in Czechia is experiencing significant growth and development, driven by changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in the TV & Video market in Czechia are shifting towards on-demand streaming services and online video platforms. Consumers are increasingly opting for the convenience and flexibility of streaming services, which allow them to access a wide range of content anytime and anywhere. This trend is fueled by the growing availability of high-speed internet and the proliferation of smart devices, such as smartphones and smart TVs. Additionally, Czech consumers are showing a preference for local content and are increasingly seeking out domestic TV and video productions. Trends in the market include the rise of subscription-based streaming services, such as Netflix and HBO Go, which offer a vast library of movies, TV shows, and original content. These platforms have gained popularity among Czech consumers due to their extensive content offerings, competitive pricing, and user-friendly interfaces. Furthermore, the market is witnessing an increase in the production and consumption of online video content, including user-generated videos, vlogs, and short films. This trend is driven by the growing popularity of social media platforms and the desire for more personalized and authentic content. Local special circumstances in Czechia also contribute to the development of the TV & Video market. The country has a strong tradition of film and television production, with a rich history of acclaimed filmmakers and actors. This cultural heritage has fostered a vibrant local industry, which continues to produce high-quality content that resonates with Czech audiences. Additionally, the Czech Republic has a well-established network of cinemas and film festivals, which further promote the consumption of audiovisual content. Underlying macroeconomic factors play a crucial role in the growth of the TV & Video market in Czechia. The country has a stable economy with a high standard of living, which enables consumers to spend on entertainment and leisure activities. Furthermore, the government has implemented policies to support the audiovisual industry, including tax incentives for film and television production. These initiatives attract both domestic and international investments, fostering the growth of the market. In conclusion, the TV & Video market in Czechia is experiencing growth and development driven by changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. The shift towards on-demand streaming services, the rise of subscription-based platforms, and the production and consumption of online video content are shaping the market landscape. Local cultural heritage, a stable economy, and government support further contribute to the growth of the market in Czechia.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.

Modeling approach / Segment size:

The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

Online video streaming has visibly transformed the global media landscape and impacted viewing behavior around the world. Driven by rapid leaps in internet adoption, widespread availability of mobile devices, and the ever-increasing popularity of online video content, the global video streaming market has experienced unprecedented growth in the last decade. In 2023, the over-the-top (OTT) video revenue reached an estimated 288 billion U.S. dollars, with the United States accounting for the largest share of revenue worldwide. Considering that the list of international streaming services and the catalog of online video content continue to expand at a rapid pace, the number of OTT users worldwide is expected to reach new heights in the future.