Key regions: United Kingdom, Europe, Germany, South Korea, China
The Video Streaming (SVoD) market in Worldwide continues to experience significant growth and development.
Customer preferences: Customer preferences in the Video Streaming (SVoD) market in Worldwide are shifting towards on-demand content and personalized viewing experiences. Consumers are increasingly seeking convenience and flexibility, opting for streaming services that offer a wide range of content options and the ability to watch their favorite shows and movies at their own convenience. The rise of original content produced by streaming platforms has also contributed to the growing popularity of SVoD services, as consumers are drawn to exclusive and high-quality content that cannot be found on traditional television networks.
Trends in the market: One major trend in the Video Streaming (SVoD) market in Worldwide is the increasing competition among streaming platforms. As more players enter the market, there is a growing need for differentiation and innovation. Streaming services are investing in original content production, striking exclusive content deals, and offering unique features to attract and retain subscribers. This intense competition is driving the overall growth of the market, as streaming platforms strive to capture a larger share of the consumer base. Another trend in the market is the expansion of SVoD services into new markets and regions. Streaming platforms are increasingly targeting international audiences, recognizing the global demand for on-demand content. This expansion is driven by factors such as the increasing availability of high-speed internet connections worldwide, the growing popularity of smartphones and smart TVs, and the desire for diverse content options. As a result, streaming platforms are investing in localized content and language options to cater to the preferences and needs of different regions.
Local special circumstances: In each country or region, there are specific local circumstances that influence the development of the Video Streaming (SVoD) market. For example, in the United States, the dominance of established streaming platforms such as Netflix and Amazon Prime Video has created a highly competitive landscape. In contrast, in emerging economies such as India and Brazil, local streaming platforms are gaining traction by offering content that is tailored to the preferences of the local audience.
Underlying macroeconomic factors: The growth of the Video Streaming (SVoD) market in Worldwide is also influenced by underlying macroeconomic factors. The increasing penetration of high-speed internet and the proliferation of smartphones have made streaming services more accessible to a larger population. Additionally, the rising disposable incomes in many countries have enabled consumers to afford subscription fees for multiple streaming platforms. The COVID-19 pandemic has further accelerated the growth of the market, as lockdowns and social distancing measures have led to an increased demand for home entertainment options. In conclusion, the Video Streaming (SVoD) market in Worldwide is experiencing significant growth and development due to changing customer preferences, increasing competition, expansion into new markets, and underlying macroeconomic factors. As the market continues to evolve, streaming platforms will need to adapt and innovate to meet the evolving needs and expectations of consumers.
Data coverage:
The data encompasses B2C enterprises. Figures are based on the Video-on-Demand market. Video-on-demand is defined as premium over-the-top video-on-demand (VoD) content distributed over the internet. This includes pay-per-view (TVoD), video downloads (EST), and video streaming (SVoD). All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.Modeling approach / market size:
The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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