Key regions: United Kingdom, Europe, Germany, South Korea, China
The Video Streaming (SVoD) market in Europe has been experiencing significant growth in recent years.
Customer preferences: One of the key factors driving the growth of the Video Streaming (SVoD) market in Europe is the changing preferences of customers. With the increasing availability of high-speed internet and the proliferation of smartphones and smart TVs, consumers are increasingly opting for on-demand video content. This shift in consumer behavior has led to a surge in demand for video streaming services across Europe.
Trends in the market: One of the major trends in the Video Streaming (SVoD) market in Europe is the rise of local and regional players. While global streaming giants like Netflix and Amazon Prime Video continue to dominate the market, there has been a noticeable increase in the number of local and regional streaming services. These services cater to the specific preferences and tastes of local audiences, offering a wide range of localized content. This trend is driven by the desire of consumers to access content that is more relevant and relatable to their cultural background. Another trend in the market is the increasing adoption of original content by streaming platforms. In order to differentiate themselves from competitors and attract more subscribers, streaming services are investing heavily in producing their own original content. This includes TV shows, movies, documentaries, and even exclusive sports content. The availability of high-quality original content has become a key factor in the decision-making process for consumers when choosing a streaming service.
Local special circumstances: Each country in Europe has its own unique set of circumstances that influence the development of the Video Streaming (SVoD) market. For example, in countries with a strong tradition of public broadcasting, such as the United Kingdom and Germany, streaming services have had to compete with well-established public broadcasters. However, the increasing popularity of streaming services has led to a shift in consumer behavior, with more people opting for on-demand content over traditional broadcast channels. In countries with multiple official languages, such as Switzerland and Belgium, streaming services have the opportunity to cater to a diverse audience by offering content in different languages. This has led to the emergence of streaming services that focus on specific language markets, providing a wide range of content in languages other than the dominant national language.
Underlying macroeconomic factors: The growth of the Video Streaming (SVoD) market in Europe is also influenced by underlying macroeconomic factors. The overall economic growth in the region has contributed to an increase in disposable income, which in turn has led to a higher demand for entertainment services. Additionally, the high level of internet penetration in Europe has made it easier for consumers to access streaming services, further fueling the growth of the market. In conclusion, the Video Streaming (SVoD) market in Europe is experiencing significant growth due to changing customer preferences, the rise of local and regional players, the increasing adoption of original content, local special circumstances, and underlying macroeconomic factors. As the market continues to evolve, it will be interesting to see how streaming services adapt to meet the ever-changing needs and preferences of European consumers.
Data coverage:
The data encompasses B2C enterprises. Figures are based on the Video-on-Demand segment. Video-on-demand is defined as premium over-the-top video-on-demand (VoD) content distributed over the internet. This includes pay-per-view (TVoD), video downloads (EST), and video streaming (SVoD). All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Segment size:
The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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