Key regions: United Kingdom, Europe, Germany, South Korea, China
The Video Streaming (SVoD) market in Germany is experiencing significant growth and development.
Customer preferences: German consumers are increasingly turning to video streaming platforms for their entertainment needs. This shift in preference can be attributed to several factors. Firstly, the convenience and flexibility offered by SVoD platforms allow users to watch their favorite movies and TV shows at their own convenience, without the need for traditional broadcast schedules. Additionally, the wide variety of content available on these platforms caters to different tastes and preferences, ensuring that there is something for everyone. Furthermore, the ability to stream content on multiple devices, such as smartphones, tablets, and smart TVs, enhances the overall viewing experience and appeals to tech-savvy consumers.
Trends in the market: One of the key trends in the German SVoD market is the increasing competition among streaming platforms. Global players such as Netflix and Amazon Prime Video have gained significant traction in the market, offering a wide range of content and original productions. However, local players such as Sky Ticket and Maxdome are also competing for market share, leveraging their understanding of the German market and catering to local preferences. This competition is driving innovation and content creation, as platforms strive to differentiate themselves and attract subscribers. Another trend in the German SVoD market is the rise of original German content. Streaming platforms are increasingly investing in producing original German-language content to cater to local audiences. This not only helps platforms to attract subscribers but also contributes to the growth of the local entertainment industry. The success of German originals such as "Dark" and "Babylon Berlin" has demonstrated the potential of this strategy.
Local special circumstances: Germany has a strong tradition of public broadcasting, with public service broadcasters such as ARD and ZDF playing a significant role in the media landscape. This has created a unique challenge for SVoD platforms, as they must compete with free-to-air channels that offer a wide range of content. However, the increasing popularity of SVoD platforms suggests that German consumers are willing to pay for premium content and value the convenience and flexibility that these platforms offer.
Underlying macroeconomic factors: The strong economy and high disposable income levels in Germany contribute to the growth of the SVoD market. As consumers have more discretionary income, they are willing to spend on entertainment services such as video streaming. Additionally, the high internet penetration rate in Germany enables widespread access to SVoD platforms, further driving market growth. In conclusion, the Video Streaming (SVoD) market in Germany is experiencing significant growth and development due to changing customer preferences, increasing competition among streaming platforms, the rise of original German content, the unique challenge of public broadcasting, and underlying macroeconomic factors such as a strong economy and high disposable income levels.
Data coverage:
The data encompasses B2C enterprises. Figures are based on the Video-on-Demand segment. Video-on-demand is defined as premium over-the-top video-on-demand (VoD) content distributed over the internet. This includes pay-per-view (TVoD), video downloads (EST), and video streaming (SVoD). All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Segment size:
The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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