Media - Romania | Statista Market Forecast

In Romania, revenue in the Media market is projected to reach US$3.31bn in 2024.
The largest market within this market in Romania is TV & Video, which is expected to have a market volume of US$1.87bn in 2024.
In a global context, the majority of revenue will be generated the United States, amounting to US$541.20bn in 2024.
Furthermore, in the Media market, it is anticipated that 23.17% of total revenues in Romania will be generated through digital Media market by 2029.
In Romania, the media landscape is increasingly dominated by digital platforms, reflecting a significant shift in consumer preferences toward online content consumption.

Definition:

The media market encompasses a diverse array of platforms and channels that facilitate the creation, distribution, and consumption of content, such as news, entertainment, and information. It includes traditional outlets like television, radio, and print publications, as well as digital platforms like social media, streaming services, and online news websites. This market plays a central role in shaping public discourse, cultural trends, and the dissemination of information on a global scale, making it a critical component of modern society.

Structure:

The market consists of several parts, namely Books, Games, Music, Radio & Podcasts, Newspapers & Magazines and TV & Video. These markets encompass digital and traditional revenues.

Additional Information:

The market comprises revenues, users, average revenue per user, penetration rates and advertising spendings. Revenues are generated through purchases, subscriptions, consumer spending or ad spendings. Key players of the market are companies, such as Netflix, Spotify, Activision or Amazon.
Market numbers for all the digital markets can also be found in the Digital Media topic.

Traditional media with non-digital revenues from TV, radio, music, print, and video games
Digital media with digital revenues from OTT video, music streaming, video games, digital versions of Newspapers & Magazines with ePapers & eMagazines, and eBooks

Movie theater ticket sales
Public licence fees collected in form of a tax (e.g. income tax in the Nordic countries)
Demo/trial versions
Esports & gaming advertising revenues

The Media market in Romania has been experiencing significant growth in recent years, driven by changing customer preferences and local special circumstances.

Customer preferences: Romanian consumers have shown a growing preference for digital media platforms, with an increasing number of people accessing content through smartphones, tablets, and computers. This shift in consumer behavior has led to a surge in demand for online streaming services, social media platforms, and digital advertising. Additionally, there has been a rise in the popularity of video-on-demand services, as consumers seek convenience and flexibility in accessing their favorite content.

Trends in the market: One of the key trends in the media market in Romania is the growth of online advertising. As more businesses recognize the potential of digital platforms to reach their target audience, they are allocating a larger portion of their advertising budgets to online channels. This trend is driven by the increasing internet penetration rate in Romania, as well as the effectiveness of targeted advertising on digital platforms. Another trend in the market is the rise of local content production. Romanian consumers have shown a strong preference for locally produced content, including TV shows, movies, and music. This has led to an increase in investments in local content production, as media companies seek to cater to the demand for homegrown entertainment. Furthermore, the emergence of online streaming platforms has provided a new distribution channel for local content, allowing it to reach a wider audience both domestically and internationally.

Local special circumstances: Romania has a highly competitive media market, with a wide range of players vying for consumers' attention. This competition has led to innovations in content delivery, with media companies investing in new technologies and platforms to stay ahead of the curve. Additionally, the relatively low cost of production and labor in Romania has made it an attractive destination for international media companies looking to outsource their operations.

Underlying macroeconomic factors: The growth of the media market in Romania can also be attributed to favorable macroeconomic conditions. The country has experienced steady economic growth in recent years, which has resulted in an increase in disposable income and consumer spending. This, in turn, has fueled demand for media and entertainment services. Furthermore, the government has implemented policies to support the development of the media industry. This includes tax incentives for local content production, as well as initiatives to promote digital literacy and infrastructure development. These measures have created a conducive environment for media companies to thrive and expand their operations in Romania. In conclusion, the media market in Romania is experiencing growth due to changing customer preferences, such as the shift towards digital platforms and the demand for local content. Additionally, favorable macroeconomic conditions and government support have contributed to the development of the market. As consumer behavior continues to evolve and technology advances, the media market in Romania is expected to further expand and diversify in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on media spending (on traditional media as well as digital media). All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

Online video streaming has visibly transformed the global media landscape and impacted viewing behavior around the world. Driven by rapid leaps in internet adoption, widespread availability of mobile devices, and the ever-increasing popularity of online video content, the global video streaming market has experienced unprecedented growth in the last decade. In 2023, the over-the-top (OTT) video revenue reached an estimated 288 billion U.S. dollars, with the United States accounting for the largest share of revenue worldwide. Considering that the list of international streaming services and the catalog of online video content continue to expand at a rapid pace, the number of OTT users worldwide is expected to reach new heights in the future.