Key regions: United Kingdom, Germany, Asia, South Korea, Japan
The OTT Video market in Romania has been experiencing significant growth in recent years, driven by changing customer preferences, emerging trends in the market, and local special circumstances. Customer preferences in Romania have shifted towards consuming video content online, as more consumers seek convenience and flexibility in their viewing habits. The increasing availability of high-speed internet and the proliferation of smartphones and smart TVs have made it easier for consumers to access and stream OTT video content. Additionally, the younger generation in Romania, who are more tech-savvy and digitally connected, are driving the demand for OTT video services. Trends in the market indicate a growing demand for local and international content, as Romanian consumers are increasingly interested in a wide range of video genres and formats. Streaming platforms that offer a diverse selection of content, including movies, TV shows, documentaries, and sports, are gaining popularity among Romanian viewers. Furthermore, the rise of original content produced by OTT platforms has also contributed to the growth of the market, as consumers are drawn to exclusive and unique programming. Local special circumstances, such as the presence of strong local players in the market, have also played a role in the development of the OTT Video market in Romania. Local platforms have been able to cater to the specific preferences and tastes of Romanian viewers, offering a mix of local and international content. Additionally, the affordability of OTT video services in Romania compared to traditional cable or satellite TV has made them an attractive option for cost-conscious consumers. Underlying macroeconomic factors, such as the growth of the digital economy and increasing disposable incomes, have further fueled the growth of the OTT Video market in Romania. As the economy continues to develop, more consumers are able to afford internet access and subscription-based OTT video services. Moreover, the COVID-19 pandemic has accelerated the adoption of OTT video services, as lockdown measures and social distancing restrictions have limited traditional forms of entertainment. Overall, the OTT Video market in Romania is experiencing rapid growth due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. As more consumers in Romania embrace online video streaming, the market is expected to continue expanding in the coming years.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Segment size:
The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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