In-game Advertising - Romania

Romania

Highlights

In Romania, revenue in the In-game Advertising market market is projected to reach US$33.44m in 2024.
This revenue is expected to demonstrate an annual growth rate (CAGR 2024-2029) of 5.89%, leading to a projected market volume of US$44.51m by 2029.
Furthermore, the average revenue per user (ARPU) in Romania is expected to amount to US$6.29.
In a global context, the majority of revenue will be generated China, with an impressive figure of US$46.61bn in 2024.
In Romania, the in-game advertising market is increasingly recognized for its potential to engage younger audiences through immersive brand experiences.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The In-game Advertising market in Romania is experiencing significant growth and development, driven by changing customer preferences and local special circumstances.

Customer preferences: Customers in Romania are increasingly turning to video games as a form of entertainment, leading to a growing demand for in-game advertising. With the rise of mobile gaming and the availability of high-speed internet, more people are playing games on their smartphones and tablets. This shift in consumer behavior has created a lucrative opportunity for advertisers to reach a captive and engaged audience through in-game advertising.

Trends in the market: One of the key trends in the In-game Advertising market in Romania is the integration of native ads within the gaming experience. Advertisers are now focusing on creating ads that seamlessly blend into the game environment, ensuring that they do not disrupt the gameplay or user experience. This approach has proven to be more effective in capturing the attention of gamers and generating higher engagement rates. Another trend in the market is the use of targeted advertising. Advertisers are leveraging data analytics and user behavior insights to deliver personalized ads to gamers. By understanding the preferences and interests of individual players, advertisers can tailor their messages to resonate with the target audience, increasing the effectiveness of their campaigns.

Local special circumstances: Romania has a growing gaming industry, with a significant number of game developers and studios based in the country. This local expertise and talent pool have contributed to the development of high-quality games that attract a large player base. As a result, advertisers have recognized the potential of the Romanian gaming market and are actively seeking opportunities to reach this audience through in-game advertising.

Underlying macroeconomic factors: The growth of the In-game Advertising market in Romania is also influenced by macroeconomic factors. The country has experienced steady economic growth in recent years, leading to an increase in disposable income and consumer spending. This has created a favorable environment for advertisers, as consumers have more purchasing power and are more likely to engage with brands and products advertised within games. Furthermore, the COVID-19 pandemic has accelerated the growth of the gaming industry in Romania. With people spending more time at home and seeking entertainment options, the demand for video games has surged. This increased engagement with gaming has created a larger audience for in-game advertising, further driving the growth of the market. In conclusion, the In-game Advertising market in Romania is experiencing significant growth and development due to changing customer preferences, local special circumstances, and underlying macroeconomic factors. As the gaming industry continues to expand and evolve, advertisers in Romania have a unique opportunity to connect with a highly engaged audience through in-game advertising.

Data coverage:

The data encompasses B2C revenues. Figures are based on in-app advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers ad spending on advertisements displayed within a mobile application.

Modeling approach / Market size:

The market size is determined through a combined top-down and bottom-up approach. We use market data from independent databases, the number of application downloads from data partners, survey results taken from our primary research (e.g., Consumer Insights), and third-party reports to analyze and estimate global in-app advertising spending. To analyze the markets, we start by researching digital advertising in mobile applications for each advertising format, incidents of in-app and mobile browser usage, as well as the time spent in mobile apps by categories. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, mobile users, and digital consumer spending. Lastly, we benchmark key countries and/or regions (e.g., global, the United States, China) with external sources.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional Notes:

The market is updated twice per year in case market dynamics change. Consumer Insights data is unbiased for representativeness.