The eBooks market in Israel has been experiencing significant growth in recent years, driven by changing customer preferences and the increasing availability of digital reading platforms.
Customer preferences: Customers in Israel are increasingly turning to eBooks for their reading needs due to the convenience and accessibility they offer. With the rise of smartphones, tablets, and e-readers, people can easily carry their entire library with them wherever they go. This has led to a shift in customer preferences towards digital reading, as it allows for easy access to a wide range of books at any time.
Trends in the market: One of the key trends in the Israeli eBooks market is the growing popularity of self-published eBooks. Aspiring authors are now able to bypass traditional publishing houses and release their books directly to digital platforms. This has led to a wider variety of books being available to readers, catering to different interests and genres. Another trend in the market is the increasing adoption of subscription-based eBook services. These services allow customers to access a large library of books for a monthly fee, providing a cost-effective alternative to purchasing individual eBooks. This trend has been driven by the desire for affordability and the convenience of having access to a vast selection of books.
Local special circumstances: Israel has a highly educated population with a strong emphasis on reading and learning. This has created a favorable environment for the growth of the eBooks market, as people are eager to explore new ideas and expand their knowledge through reading. Additionally, the country's small size and high population density make it easier for eBook platforms to reach a large number of potential customers.
Underlying macroeconomic factors: The growth of the eBooks market in Israel can also be attributed to the country's strong economy and high internet penetration rate. Israel has a thriving tech sector and a culture of innovation, which has led to the development of advanced digital reading platforms. Furthermore, the high internet penetration rate ensures that a large portion of the population has access to digital devices and can easily download and read eBooks. In conclusion, the eBooks market in Israel is experiencing significant growth due to changing customer preferences, the availability of digital reading platforms, and the country's favorable economic and technological environment. As more customers embrace the convenience and accessibility of eBooks, the market is expected to continue its upward trajectory in the coming years.
Data coverage:
The data encompasses B2C enterprises. Figures are based on the Books market, which covers paid publications in printed form and in the form of digital replicas (eBooks). Revenues from the consumer (of general interest), academic (for educational purposes), and professional (on specialized topics) markets are included here. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.Modeling approach / market size:
The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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