Key regions: Asia, United Kingdom, China, Germany, Japan
The Traditional TV & Home Video market in Israel has been experiencing significant growth in recent years, driven by changing customer preferences and local special circumstances.
Customer preferences: In Israel, there has been a shift in customer preferences towards streaming services and on-demand content. This trend can be attributed to the increasing availability of high-speed internet and the growing popularity of smartphones and smart TVs. Customers now have more options to choose from when it comes to consuming content, and they are increasingly opting for the convenience and flexibility offered by streaming platforms. This has led to a decline in traditional TV viewership and a rise in the demand for online streaming services.
Trends in the market: One of the major trends in the Traditional TV & Home Video market in Israel is the rise of local content production. Israeli TV shows and movies have gained international recognition and have been successful in attracting a global audience. This has led to an increase in the production of original Israeli content, both for domestic consumption and for export. The availability of high-quality local content has further fueled the demand for streaming services, as viewers are eager to watch these popular shows and movies. Another trend in the market is the emergence of niche streaming platforms catering to specific interests and demographics. These platforms offer a wide range of content tailored to the preferences of specific target groups, such as sports enthusiasts, children, or fans of a particular genre. This trend reflects the growing demand for personalized and specialized content, as customers seek out platforms that cater to their specific interests.
Local special circumstances: Israel has a highly developed technology sector and is known for its innovation in various industries. This has had a significant impact on the Traditional TV & Home Video market, as Israeli companies have been at the forefront of developing and implementing new technologies in the sector. This includes the development of advanced streaming platforms, innovative content delivery systems, and cutting-edge video production techniques. The presence of these local companies has contributed to the growth and development of the market in Israel.
Underlying macroeconomic factors: The growth of the Traditional TV & Home Video market in Israel can also be attributed to favorable macroeconomic factors. Israel has a strong economy and a high standard of living, which has led to increased disposable income among consumers. This, coupled with a relatively small population, has created a market that is attractive to both local and international players in the industry. Additionally, the government has been supportive of the sector, providing incentives and support for the development of local content and the expansion of streaming services. In conclusion, the Traditional TV & Home Video market in Israel is experiencing growth due to changing customer preferences, the rise of local content production, the emergence of niche streaming platforms, local special circumstances, and favorable macroeconomic factors. The market is expected to continue evolving as technology advances and consumer demands continue to change.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Segment size:
The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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