Skip to main content
  1. Market Insights
  2. Advertising and media
  3. Media

Games - Nigeria

Nigeria
  • In Nigeria, revenue in the Games market is projected to reach US$2.59bn in 2025.
  • This revenue is expected to demonstrate an annual growth rate (CAGR 2025-2029) of 8.61%, leading to a projected market volume of US$3.60bn by 2029.
  • While in global comparison, most revenue will be generated United States, which is expected to reach US$141.84bn in 2025.
  • In Nigeria's Games market, the number of users is anticipated to amount to 140.9m users by 2029.
  • User penetration in Nigeria will be 49.8% in 2025, with an expected increase to 54.8% by 2029.
  • The average revenue per user (ARPU) in Nigeria is expected to reach US$383.15.
  • Nigeria's gaming market is experiencing a surge in mobile gaming popularity, driven by increased internet accessibility and a youthful population eager for interactive entertainment.

Definition:

The games market refers to the entire industry involved in the creation, development, publishing, distribution, and monetization of video games. This market encompasses a wide range of products, including console games, PC games, mobile games, and online games. It also includes hardware and accessories such as gaming consoles, controllers, and virtual reality headsets. The games market is a rapidly growing industry, with millions of people worldwide playing video games and billions of dollars in revenue generated each year.

Structure:

The games market contains out of several different markets, such as Physically Sold Video Games, Mobile Games or Cloud Gaming. Information on all the other markets can be found on the relevant page.

Additional Information:

The market comprises revenues, users, average revenue per user, and penetration rates. Revenues are generated through in-game purchases, consumer spending on games, and subscription fees. Additional definitions for each market can be found within the respective market pages. Market numbers for download games, mobile games, online games and gaming networks can also be found in the digital market insights in the video games market. Key players in the market are companies like Activision (Call of Duty), PUBG Mobile or GeForce Now. For more information on the data displayed, use the info button right next to the boxes.
In-Scope
  • Games Live Streaming, such as Twitch
  • Download Games, such as downloading from Steam
  • Cloud Gaming, such as GeForce Now
  • Mobile Games, such as PUBG Mobile
  • online and offline sales, such as from physical stores or online shops
Out-Of-Scope
  • Demo/Trial versions of video games
  • Free-to-play gaming apps
Media
Media
XMO_RELATED_MARKETS
Games: market data & analysis - Cover

Market Insights report

Games: market data & analysis
CONTENTBOX_CAPTION_STUDY_DETAILS
    methodology
    DOWNLOAD_PDF_TEXTXMI_FAQ_AND_ADDITIONAL_INFO

    Revenue

    NOTES: Data was converted from local currencies using average exchange rates of the respective year.

    MOST_RECENT_UPDATE: Jan 2025

    SOURCE: Statista Market Insights

    NOTES: The chart “Comparable Estimates” shows the forecasted development of the selected market from different sources. Please see the additional information for methodology and publication date.

    MOST_RECENT_UPDATE: Aug 2024

    MOST_RECENT_UPDATE: Jan 2025

    SOURCE: Statista Market Insights

    Analyst Opinion

    The Games Market within the Media Market in Nigeria is witnessing considerable growth, fueled by factors like the surge in mobile device usage, increased internet accessibility, and a vibrant youth culture embracing gaming as a primary form of entertainment.

    Customer preferences:     Consumers in Nigeria's Games Market are increasingly gravitating towards mobile gaming experiences, reflecting a broader trend of gaming becoming a mainstream form of entertainment. The rise of social gaming platforms is fostering a sense of community among players, particularly among the youth, who value interactive and collaborative experiences. Additionally, localized content that resonates with cultural narratives is gaining traction, as gamers seek relatable storylines and characters. This shift highlights the importance of cultural relevance in game development and marketing strategies.

    Trends in the market:     In Nigeria, the Games Market is experiencing a significant shift towards mobile gaming, driven by increased smartphone penetration and affordable data access. This trend is fostering a vibrant gaming community, particularly among young players who seek social interaction through multiplayer experiences. Additionally, the demand for culturally relevant content is growing, prompting developers to create games that reflect local narratives and traditions. These trends not only enhance user engagement but also present opportunities for industry stakeholders to innovate and collaborate, ultimately shaping the future of entertainment in the region.

    Local special circumstances:     In Nigeria, the Games Market is rapidly evolving, influenced by a rich tapestry of cultural diversity and a youthful demographic eager for interactive entertainment. Unique local narratives, folklore, and languages are increasingly integrated into game design, appealing to players' cultural identities. The regulatory environment is also shaping the market, with government initiatives aimed at promoting local content and fostering innovation. Additionally, urbanization and a burgeoning tech-savvy population are driving demand for engaging, multiplayer experiences that foster community and social connection.

    Underlying macroeconomic factors:     The Games Market in Nigeria is significantly influenced by macroeconomic factors such as the country's overall economic stability, investment in digital infrastructure, and the growth of the tech ecosystem. A rising GDP and increasing disposable incomes among the youthful population are enhancing consumer spending on games and related media. Additionally, supportive fiscal policies aimed at fostering local content creation and attracting foreign investment are propelling market growth. Global trends, such as the rising popularity of mobile gaming and esports, further amplify local engagement, creating a vibrant environment for innovation and collaboration within the gaming sector.

    Users

    MOST_RECENT_UPDATE: Jan 2025

    SOURCE: Statista Market Insights

    Demographics

    MOST_RECENT_UPDATE: Mar 2024

    SOURCES: Statista Market Insights, Statista Consumer Insights Global

    Global Comparison

    MOST_RECENT_UPDATE: Jan 2025

    SOURCE: Statista Market Insights

    Methodology

    Data coverage:

    The data encompasses B2C enterprises. Figures are based on the Games market, which is divided into Physically Sold Video Games and Digital Video Games. Physically Sold Video Games comprises revenues associated with in-person purchases of video games in retail stores. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

    Modeling approach / market size:

    The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

    Forecasts:

    We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

    Additional notes:

    The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.

    Advertising & Media

    XMO_REPORT_PROMO_HEADLINE

    Games: market data & analysis - BackgroundGames: market data & analysis - Cover

    Key Market Indicators

    NOTES: Based on data from IMF, World Bank, UN and Eurostat

    MOST_RECENT_UPDATE: Jan 2025

    SOURCE: Statista Market Insights

    Contact

    Get in touch with us. We are happy to help.